The "Un"Official Lifepath Unlimited Blog
Archive for February, 2009
Lifepath Unlimited – Jen Lawlor & Prosperity101
Feb 12th
I have nothing bad to say about Jen Lawlor, great leader, great system, great tutorials, but as great leaders they must find a way to control their organization, control their audience, and they well remain great.
Jen Lawlor has done a great job in implementing her system, and creating a simple way of getting started with lifepath Unlimited, her lead system is tops in the organization, her lead quality is superb, her twice a week overview calls are great but generic at best. Again a great leader, and well A GREAT MARKETER.
I was approached by someone just recent about her landing page Personalprosperity101.com, they asked how did she get on the front page of google ? and how can I do that too ? and better yet if she is using the same system as everyone else, how come everyone else isn’t ranked on google as well ? FIRST PAGE! They are all using the same cookie cutter page after all right ? WRONG!
What I am going to share with you right now is not for the novice, it takes skill and knowledge, not knowing what you are doing will get you sandboxed by google, a.k.a GOOGLE JAIL, where your site is locked up and banned, bye bye! so review what I am going to share with you WITH caution, but yes IT IS 99% effective!
So the question is HOW DID SHE GET RANKED SO HIGH ON GOOGLE under the KEY-TERM LIFEPATH UNLIMITED ? and ARE HER LEADS COMING FROM THIS PAGE, the answer is the USE of ANCHOR TEXT, and YES, she is generating a good number of leads from her position on google as Lifepath Unlimited and it’s deviations are searched for well over 45,000 times a month!
So while through this blog you will see emphasis on Google Adwords, I will now show you the dark side of SEARCH ENGINE OPTIMIZATION.
Now one you visit her page if you right click and “view source” , at the very top you will see the following:
“<title>LifePath Unlimited Facts and Information</title>
<meta name=“description” content=“If You Want To Get The Real Scoop On LifePath Unlimited And How To Profit With The Company, Then Listen To This Important Message From Jenn Lawlor… “>
<meta name=“keywords” content=“LifePath Unlimited, Life Path Unlimited, LPU, Team Awakening, lifepath unlimited australia, uk”>”
now this is the code to her meta-tags , Meta Description: is what google will summarize the site as and meta-keywords are the keyterms that the site should be found under. Pretty simple stuff, the problem is, replicated sites typically do not have meta-tags configured, and the novice advertiser is just going to run with the landing page and try to market, hey no meta content is great if you are going to do just adwords, but if your goal is long-term search engine optimization than this is a must.
BTW. my fellow associates…….Have you ever wondered if this system does NOTHING BUT BRAND JEN LAWLOR ? (she gives you a cookie cutter site with her VIDEOS ALL OVER IT) I mean it’s your money, and your advertising dollar spent to BRAND HER ? Did it occur to you that THIS IS WHY SHE IS A TOP INCOME EARNER ?
A bunch of NOOBS branding her system and ultimately her, and then throwing money back into the same pot when you BUY HER LEADS. WHAT ?
BRAND YOURSELF, not a system, not a business, no one but YOURSELF.
Ok so what I just shared with you is JUST THE BASICS, boring BLAH BLAH BLAH…………
NOW THE SECRET, hold on to your horses
within her landing page there is a link on the bottom terms of service, this link is hidden in Internet Explorer due to hidden css variables, but is actually VIEWABLE by Firefox. So what is this page ? what is this link ? Its her terms of service. Aka Ethical Entrepreneurs Web Site Agreement

If you notice on this page, there many links to Lifepath Unlimited in purple. there are about 36 links in total (sorry this was just a snapshot), Now these links DO NOT GO TO LIFEPATH, but rather right back to personalprosperity101.com (HER PAGE), so you would ask why ? well the secret is ANCHOR TEXT.
Search engine algorithms – ANCHOR TEXT DEFINED
Anchor text is weighted (ranked) highly in search engine algorithms, because the linked text is usually relevant to the landing page. The objective of search engines is to provide highly relevant search results; this is where anchor text helps, as the tendency is, more often than not, to hyperlink words relevant to the landing page.
So with personalprosperity101.com what are we looking at ? and what are we suggesting ? Well based on the algorithms, simply because the link in purple (anchor text) says “LIFEPATH UNLIMITED” and links back to her PERSONAL LANDING PAGE as opposed to lifepath unlimited corporate site, Google thinks oh wow this is LIFE PATH UNLIMITED, this is HIGHLY RELEVANT, and will rank this page fairly high in the search engines. Basically that page is FOOD for the search engines, the more she feeds it, the more they like it, and tadaaaa she has an optimized landing page ranked 4th.
So much for proven system eh ?
So whats really happening here ? well for the most part you distributors need to get your head out of your ass, and stop depending on leaders to SHOW YOU THEIR SECRETS, get out their and make it freaking HAPPEN, that’s all. CREATE YOUR OWN BRAND, and their is no reason WHY YOU SHOULDN’T BE CROSSING THE STAGE……………
Dare challenge my methods and truths ? Email me at Contempo160@yahoo.com or if you’re REALLY BRAVE, call me 1-708-714-1680
Need further understanding of this post ?????? CALL ME
MORE ON PROSPERITY101 AKA PLAN B PROS
The purpose of this blog is to motivate, stimulate and educate. I am in no way affiliated with Lifepath Unlimited, but act solely as a coach. I sort of adopt most of my clients, and act as their sponsor, since we know that some of these guys out there know nothing about leadership and building your business. Read more in this blog or CONTACT ME: I encourage it! Contempo at 708-714-1680 Also check out my new affiliate site 17 sleeve see how I use this affiliate site to generate over 12K a month on autopilot, if you would like to learn more, on how I can set up the same for you, simply give me a call 708-714-1680
Lifepathreview.com – What A Story…..
Feb 9th
It was brought to my attention that a website called Lifepathreview.com has surfaced with the intention of uhhh informing ? maybe…. I will take a few excerpts that I found interesting.
“… I’m beginning to wonder if LifePath was a mistake. I have not been able to make sales and have been working day in and day out for 6 months. Marketing seems to be a big problem. The more we learn the more it seems that the infrastructure is not there to deliver what they promised. Also, I was discouraged when I found out that I had been sending all my leads to [name ommitted].com and then I discovered that the site had numerous links to COMPANY TOP EARNER [NAME OMMITTED] sites. There seem to be many less than honest practices going on …” from a US Citizen”
Let me translate this to all who can read, this person claims to have been misled, and I dare not try to defend Lifepath Unlimited, as I have no direct affiliation with them, as for me my affiliation with Lifepath Unlimited and any other Network Marketing Company for that matter stems from my belief that simple systems don’t work. If that is the mis-lead that this anonymous writer is referring to then shame on them for thinking a business gets built on buying leads and cookie cutter web-sites. I beg to be different and that difference has put me in the top 2% of society when it comes to net worth. You see all over this blog I chant uniqueness individuality, and when I work with LPU distributors I speak that same language, you want to follow a simple proven system then FINE! but your success will only be measured by the success of others USING THE SAME DAMN SYSTEM, so really the issue should not be about LIFE PATH, but the distributors inability to think outside the box.
Another……
“… I am in the process of trying to get a refund with LPU and so far have had NO RESPONSE. I have called [LPU] 5 times, left 4 messages and sent 4 emails no one will help me … I have contacted consumer affairs and they are looking into the company …. I have contacted Ombudsman in Australia as that is where I am located … I will also post my story on every scam web site I can find on the Internet” from a gentleman in Australia
Whoa a refund, let me explain something to you guys, business is business, buy at your own risk. If I start a business I do it at my own risk, if I purchase a tenement from and individual which I have, and the real estate property was a bust and lost money or failed miserably do I go back to the financing bank and say I want my closing fees and down-payment back ? Do I go to the original owner and say hey, your tenants suck and don’t pay rent, I WANT MY MONEY BACK, wtf ? are you serious ? This is free enterprise, the strong truck on, the weak, inept, and ill prepared should fall to the wayside. THATS BUSINESS, SO VICIOUS YET BEAUTIFUL, I LOVE IT !
So here is my advice, the amount of energy spent trying to dissect a business should not be directed to the company who GIVES YOU A PRODUCT TO SEll, but to the business that is FAILING TO SELL THE PRODUCT……..YOU
I am available for casual discussion for the due diligence seeker, and for the established LifePath associate. If you want to learn how to build your business effectively and see how fruitful this industry and business model truly is continue reading this blog.
IF YOU DARE! email me Contempo160@yahoo.com or IF YOU ARE REALLY BRAVE, Call me 1-708-714-1680…..
Again I encourage casual conversation with the Associate and potential prospect as a simple 15 minute conversation can change the perspective and direction of a very lucrative opportunity.
Cheers to all
Contempo
The purpose of this blog is to motivate, stimulate and educate. I am in no way affiliated with Lifepath Unlimited, but act solely as a coach. I sort of adopt most of my clients, and act as their sponsor, since we know that some of these guys out there know nothing about leadership and building your business. Read more in this blog or CONTACT ME: I encourage it! Contempo at 708-714-1680 Also check out my new affiliate site 17 sleeve see how I use this affiliate site to generate over 12K a month on autopilot, if you would like to learn more, on how I can set up the same for you, simply give me a call 708-714-1680
Lifepath Unlimited – Ultimate Landing Page
Feb 7th
OK guys this isn’t smoke and mirrors, this isn’t another page that talks about prosperity and you too can make money just by following my simple system….FUCKKK THAT, honestly, I love Lifepath Unlimited and I work desperately for my clients, yeah the Lifepath Associates, that call me every day saying can you please help me, can you please show me what I am doing wrong, and sometimes it’s not what they are doing wrong, THEY WERE JUST BORN WRONG, e.g. “hey meng, yeah I got started wit dis bizness feel me, and I’m tryna make dat dolla, hollaaaaaaaaa” Seriously who with any moral, ethics, and love for the human race, would take money from this guy, and tell him he will be successful, who lied to him ? I am not going to exploit the individual, or individuals who call me with this tone and ask me for help, honestly I say I can’t, and advise them to pick up the New York Time’s best seller, “Huked on fonix for Dummies” , THERE IS A MARKET BY THE WAY!
As you can see I am very blunt, I am all business, no fluff, no rah, no YaY!, and honestly if you are currently involved with Lifepath Unlimited and haven’t got the big picture yet, I’ll be the first to tell you hey buddy, You’re FUCKED!, head down to Washington and petition for your share of the 850 Billion Dollars, hey either way my taxes are going to pay you either way, bailout or unemployment line.
I guess by now you find yourself mildly entertained, and thank God the Internet isn’t censored, because I would not make it to prime time, or Hollywood for that matter. But lets get to the point. Landing pages,Google Adwords, Web 2.0, Lead Generation. You guy’s haven’t the clue what this is, but I do, unlike other so called Gurus on the net, that charge you $99.00 for some E-book that has more Ads than ‘Time Square’ has lights, I offer this blog totally free of charge with the most relevant, practical methodologies, and tutorials about adwords, and landing page development, market segmenting and yes even sales-training because there are way to many script-whores out there. You TOO can be Jeremy Miner!, What the fuck is that ? I had someone read a script to me just 3 days in the business and miraculously we time traveled 3 months ahead because the script said:
“I have been doing this for about 3 months”….HUH ?????
Ahhhh had to vent. Now about landing pages, it’s a damn shame a real damn shame that I spend more time testing landing pages, than most of you actually spend with your Lifepath Product, oh wait not a good analogy, I spend more time testing different methods and refining systems for you guys, than most spend with their wives. OUCH!, BTW I am a bachelor! guess you can figure why.
But landing pages are everywhere these days, and the worst kinds are these home based business pages, the ones that look like they sprung up the day Al Gore “invented” the Internet, better stated B.G. or BEFORE GOOGLE. These pages are not appealing, cannot be optimized, oh and are so full of SHIT! woohoo check me out in my Mercedes, living in PARADISE, with a BIG HOUSE. What is that? So I spent about 4 weeks working on this landing page that I am going to share with you, yes my technological prowes are as potent as my smack talking.
In my studies which I used Google Adwords for Marketing, I was able to gage the success rate of the double opt-in, now the double opt-in is not what you are used to, not the 90′s double opt-in, but rather a 2 stage lead capture page, that uses a friction-less front page to set the paramaters for the prospect. Here is an example:
The initial page suggests that one can get started in a home based business in 3 easy steps, the initial page does not look aggressive, makes several points, and utilizes a big graphic image the “GO” button, as a call to action, the form also asks just 2 things, ZIP CODE, and ARE YOU STILL LOOKING FOR A BUSINESS, YES OR NO, they hit the GREEN GO BUTTON, and now they are in phase 2, or page 2.
Basically with the initial page what we have managed to do is gain a commitment from the prospect, they know where they are, we make our points very clear on this page. NO SUPER LONG STORIES about ME , MY WIFE AND 2 KIDS, we bullet the information, again making sure they know where they are and cater the content to them, once that green button is clicked that’s opt-in NUMBER 1.
In our testings this green button was hit 76.3% of the time with test traffic of 5,000 visitors, 65% coming from google adwords, 35% coming from organic and free listings.
Now off to phase 2.
After the initial landing page we bring them to a “DEPARTURE PAGE” what this departure page does is now create a frame of reference. Whydo I call it a “DEPARTURE PAGE” well that’s because we want our prospect to fill the form and exit, or just plain out-right exit.
Here’s the example:

Now the departure page again is void of MY STORY, your story, in fact it stays relevant to OUR STORY! we are ALL living in challenging times, THIS IS THE REALITY FOR ALL, sure would like to see some jack ass with a landing page about his BIG HOUSE, or NICE CAR, and a $35.00 site isn’t that disgusting ? You mean the same general public who wants to see CEO’s held liable and their pay caped at $500,000 want to see you in your rented ASTON-MARTIN ?
Give me a break!
So I created this departure page and found the chat now button was click 11.2% of the time, that alone is BIG as just in the chat conversation I was able to generate a lead, Does your landing page do that for you ? UH NO, why ? Because it’s cheap
, I also implemented a flash video that conveys a very strong message. WHY ? Because you Lifepath guys have something in your script about “you visited my page and might have seen a picture of me” Hey if you are hot, I just might remember you, but if you are counting solely on some image of you with your kids…PATHETIC, (Aren’t there CHILD LABOR LAWS? Stop using your kids, they’re just too CUTE!!!!!)However it’s your message, your message alone that is supposed to resonate with your prospect.
Then I added my favorite technology, that I had to recode in flash , why ? because we had so many people trying so hard to STEAL my script, hey guys I know who you are, I log IP ADDRESSES, but kudos to me, because it just shows how fruitful and convenient this technology is. I implemented an SMS gateway, that allows the Contact form to send the lead straight to your mobile phone via a TEXT, in less than 6 seconds, incredible, check out the screen shot:

This is a screen shot of my IPHONE after I submitted the form, takes about 6 seconds and the prospects number is clickable, so all you have to do is select it from your phone and TADAAAA, great customer service, oh man, they will get pretty excited that you are able to call them back SO FAST, talk about a landing page.
I included a link to this capture page so that you guys can see it in action and see how comprehensive this landing page truly is, This is professionalism at it’s best, you owe it to your business to be your best, so please continue reading my blog come back often for updated material.
On these landing pages my number is included, SO GIVE ME A CALL and lets talk about your business 708-714-1680 , or Email ME Contempo160@yahoo.com
YOU CAN SEE THIS LANDING PAGE IN ACTION BY CLICKING HERE
To Your Success,
CONTEMPO
The purpose of this blog is to motivate, stimulate and educate. I am in no way affiliated with Lifepath Unlimited, but act solely as a coach. I sort of adopt most of my clients, and act as their sponsor, since we know that some of these guys out there know nothing about leadership and building your business. Read more in this blog or CONTACT ME: I encourage it! Contempo at 708-714-1680 Also check out my new affiliate site 17 sleeve see how I use this affiliate site to generate over 12K a month on autopilot, if you would like to learn more, on how I can set up the same for you, simply give me a call 708-714-1680
Adwords And Dynamic Keyword Insertion – Don’t Run Your Business Without It
Feb 5th
On most major Pay Per Click platforms, there is a little known feature called “Dynamic Keyword Insertion”. Dynamic Keyword Insertion is one of those “dirty little secrets” used by PPC marketing agencies and is the cornerstone of the millions of Internet marketing eBooks written by self proclaimed “gurus”. Dynamic Keyword Insertion needs to be fully understood before it can become marginally effective and when it is, it can increase your ads click through rate (And subsequently quality score) massively.
This guide will show you how to correctly implement the Dynamic Keyword Insertion feature into your ads on the three major PPC advertising networks (Google, Yahoo and MSN). As always, test and understand before fully committing to any permanent changes.
So What Exactly Is Dynamic Keyword Insertion?
As you may or may not know, all the major PPC search engines reward the relevancy of your PPC advertisement by showing keywords in bold in your ad. For example, below you can see an AdWords ad for RedFly Marketing. The keyword we are targeting is “PPC Management”.

As you can see the keywords we targeted and that triggered our ad were in BOLD in the ad. You can see that not only is the keyphrase “PPC Management” in the title of the ad bold, but the keyword in the ad copy and the display URL is also bold. This has been proven time and time again to increase your ads CTR. It makes your ad stand out more and “pull” a searchers eyes to it. We also know higher CTR will increase your QUALITY SCORE
When your ads contain your keywords bolded, you are also showing an ad that a searcher explicitly wants to see. It appears super relevant and exactly what they are looking for.
So where does Dynamic Keyword Insertion come into play? What happens if you have a LOT of keywords? You COULD write individual ads for each one. Spending hours, days even weeks writing a different ad for each keyword. Or you could have Google/Yahoo/MSN insert the keywords that you want bolded dynamically.
Let me show you an example. Let’s take the following keyword list in a single ad group: (we’ll keep it small for the purpose of this demonstration)
Chocolate Bars
Stinger Bars
Lollypops
Brown Bread
As you can see, the above list of keywords are all somewhat related. Rather than splitting up all the keywords into smaller adgroups, you can write a SINGLE AD for them all and have the search engine place your keywords into your ad! Here is how the ad should be created:

Once you set this ad live, the search engine will automatically replace {KeyWord:Online Newsagents} in the ad with whatever keyword from your list that was searched for. Using the above list of search terms, The ads will look like this:
What happens when someone searches for a variation of my keyword that does not match exactly?
If you broad matched your keywords and someone searched for “Stinger Bars and Lollypops”, your ad would still show, however it would show the DEFAULT ad as shown below.
The default text is the text after the “{KeyWord:” part. In this example, it was “Online Newsagents”. Your default text should still fit the maximum characters limit.
TIP: The ad title can expand past the 25 character limit and AdWords will accept it as long as the default text remains at 25 characters or less
You will notice that keywords can be dynamically inserted into ANY section of your ad, including your destination URL. This shows your keyword more times in your ad and is eye catching in so far as the keywords are bolded multiple times and appears more relevant to the user/searcher increasing your CTR and ultimately (hopefully) your conversions.
What About Quality Score?
We have already gone over how having keywords in your ad title and ad text can improve AdWords quality score, unfortunately, Dynamic Keyword Insertion does not improve your quality score directly, however it can indirectly help your quality score by increasing your keywords CTR.
Variations And Capitalization.
The standard format for dynamically inserting your keyword is this: {keyword:yourdefaulttext}
There are also variations you can use to capitalize your dynamically inserted keyword as follows:
- keyword – No capitalization, all word(s) are in lower case
- Keyword – The first word is capitalized
- KeyWord – Every word is capitalized
- KEYword – Every letter in first word is capitalized
- KEYWord -Every letter in the first word AND the first letter of the second
- KEYWORD – Every letter is capitalized
Yahoo And AdCenter.
Yahoo and MSN both allow Dynamic Keyword Insertion however unlike with AdWords, with them it is a “known feature”. There are options to dynamically insert keywords at the ad creation level. Yahoo even go so far as to say the Dynamic Keyword Insertion will increase the ads quality index (YSM quality score).
Be Careful!
Dynamic Keyword Insertion is only valuable when closely managed and monitored. Ebay are notorious for running MASSIVE PPC campaigns with AdWords using Dynamic Keyword Insertion and making themselves look incredibly stupid. The bid on literally millions of dictionary words and combinations and end up with ridiculously structured irrelevant ads. Below you will find a small example.




In Conclusion.
So there you have it. Although AdWords has very little documentation on this feature and some in the industry regard it as a close kept secret, you are now armed with a very powerful tool. We have seen CTR increases from 1% to 20% using this method alone. Be careful, use it wisely and where possible, insert the words manually into your ads. This is a time saver, not a substitute for human common sense.
Are You A Lifepath Associate? Need Help ? Doing your Due Diligence Contact me Contempo160@yahoo.com or if you are brave call me 1-708-714-1680
Yeah I hate to say it but I am the AUTHORITY, ego ends NOW! , ok guys Cheers to your success
The purpose of this blog is to motivate, stimulate and educate. I am in no way affiliated with Lifepath Unlimited, but act solely as a coach. I sort of adopt most of my clients, and act as their sponsor, since we know that some of these guys out there know nothing about leadership and building your business. Read more in this blog or CONTACT ME: I encourage it! Contempo at 708-714-1680 Also check out my new affiliate site 17 sleeve see how I use this affiliate site to generate over 12K a month on autopilot, if you would like to learn more, on how I can set up the same for you, simply give me a call 708-714-1680


