The "Un"Official Lifepath Unlimited Blog
Archive for March, 2009
Lifepath Unlimited Sales Poll – Are You Making Sales?
Mar 31st
[poll id="2"]
All pollers will need to register and all answers will tallied by IP ADDRESS, NO DUPLICATES
The purpose of this blog is to motivate, stimulate and educate. I am in no way affiliated with Lifepath Unlimited, but act solely as a coach. I sort of adopt most of my clients, and act as their sponsor, since we know that some of these guys out there know nothing about leadership and building your business. Read more in this blog or CONTACT ME: I encourage it! Contempo at 708-714-1680 Also check out my new affiliate site 17 sleeve see how I use this affiliate site to generate over 12K a month on autopilot, if you would like to learn more, on how I can set up the same for you, simply give me a call 708-714-1680
Lifepath Unlimited – SEO Versus PPC, Are You Marketing Wrong To Begin With ?
Mar 31st
OK so you get started in LifePath Unlimited, a great business and a great PRODUCT, you are given a cookie cutter landing page. Then you are told use THESE keywords, then YOU GET ON ADWORDS, and then YOU SPEND ALL YOUR MARKETING DOLLARS……..Hmmmmm sounds like the newb got his ass handed to em…….But it doesn’t have to be that way, though I love PPC if done correctly I LOVE SEO, because the long terms results are incredible, and if you know what the hell you are doing, and willing to be patient….YOU CAN START GENERATING LEADS FOR FREE………………………But you are all a bunch of wet behind the ears, no nothing about business but still feel entitled to make a bazillion dollars by the end of the month right ? …Honestly……in order to be successful with lifepath Unlimited, Liberty League, Wealth Master’s yada yada, you need not depend on the so full of shit PAY PER CLICK AD called “WHY I DIDN’T JOIN “COMPANY GOES HERE” or I LEFT “COMPANY GOES HERE”….Seriously these ads lack as much substance, as THEIR CREATOR, and you call yourself a leader? Hmmmmm keep reading.
Just like planting seeds Organic SEO as an internet marketing strategy requires patience, but the rewards when reaped are plentiful. Although organic optimization is not the first choice for many (depending on the brand and business model) organic search does have inherent benefits that are unparalleled by sponsored or paid advertising tactics. The benefits and results last for longer period.
As per the latest stats on marketing budget spent versus the results : SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM (Thats search engine marketing for you noobs) campaigns. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets. Surprising?
When you purchase visitors or “clicks” from a search engine, this is called “pay-per-click” (PPC) search engine advertising (or PPCSE). One of the highest recognized PPCSE is Google Adwords. Pay-per-click search engine advertising allows you to quickly leverage search engine traffic by “bidding” (paying) for high-value keywords related to your product or service.
In the other corner we have “Organic” or “Natural” search engine optimization (SEO). Generally speaking, organic SEO consists of optimizing your web pages to enhance their position in the naturally occurring search results. Organic SEO consists of On-page and Off-page optimization.
One of the major reasons for quick adoption of PPC strategy is that it is very similar to traditional paid advertisement strategy and business owners can manage such campaign on their own. Whereas SEO requires a pre-requisite set of skills to ensure your website reaches the top rankings on search engine search through various on-site optimizations and off-site organic search engine optimization strategies. Another reason why businesses, prefer PPC is that they have better control over the entire program and they know exactly how and where their dollar is spent and results for each dollar spent, can be seen through subsequent Ad words report. They also do not have to change their tactics each time the search engines change their algorithms, which can prove a real headache, especially for those who are only interested in quick, short term results. Organic SEO might seem like too much of work, with absolutely no guaranteed results for short term goal seekers.
While a PPC campaign can deliver leads with relative ease, it can be a big money drain and has no real longevity, Think hooker and your last 5 bucks — once you stop shelling out the cash, the website traffic goes away and SO DOES SHE. SEO and link building require a lot more creative effort, but can have more sustainable results. It also allows a business to target a larger base of users, as most studies reveal that 75 – 80% of searchers click on organic listings as opposed to paid listings. As time goes on, web surfers are less prone to clicking PPC links on the right side of Google’s results or in the top sponsored links section. Why? In the past web surfers didn’t understand the difference between sponsored and non-sponsored links. Now web surfers are much more net savvy. The result is that a growing number of web surfers will click on non-sponsored links on the first page of results because they think: if that site made it into the top ten without paying for it, they must really be the best sites.
So what can you conclude from this:
Organic SEO is fine if you;
- Have a product that you can dedicate 300-750 words to describe its value.
- Can exhibit supporting materials images, references and materials that emphasize the products benefits.
- If you can shroud it in essentially keywords consumers might use to find it in enough frequency, that it can leverage a high-ranking organic search result.
- This is a good strategy to adopt for lasting results, if you have the patience to hold out for 2-4 months or more depending on your industry & competition, for the benefits to start pouring to your website.
Besides, if you have a product that has a high price point, where there is some wiggle room for how much you are willing to spend to keep the cost per sale within bounds, then by all means pay per click advertising is a viable solution.
During tight credit crunch it is advisable to increase reliance on free organic SEO strategies rather than PPC. A hybrid plan (combination of SEO +PPC) is another alternative for those who seek quick results and suffer from very poor rankings, as SEO will ensure with time regular traffic builds for your site, while PPC will bring serious buyers to your site through banner ads, to get the ball rolling for your business. Once SEO tactics picks up, the budget spent on PPC can be minimized and then totally withdrawn, if required.
That is the beauty of search engine marketing: Flexibility & control on your marketing budget is far superior to any traditional marketing techniques. Ultimately, the choice is yours…
Email me or If you are really brave and care to hear it like it is and not all this fancy, get positioned and make 80K a month then Call me
Contempo160@yahoo.com or 708-714-1680 or 708-714-1680
The purpose of this blog is to motivate, stimulate and educate. I am in no way affiliated with Lifepath Unlimited, but act solely as a coach. I sort of adopt most of my clients, and act as their sponsor, since we know that some of these guys out there know nothing about leadership and building your business. Read more in this blog or CONTACT ME: I encourage it! Contempo at 708-714-1680 Also check out my new affiliate site 17 sleeve see how I use this affiliate site to generate over 12K a month on autopilot, if you would like to learn more, on how I can set up the same for you, simply give me a call 708-714-1680
Lifepath Unlimited – High Converting Landing Page Tips
Mar 26th
Lifepath Unlimited Associates – Here Are 10 power-packed tips for writing high converting landing page copy:
Tip #1: Write Benefit Oriented Headlines
If you haven’t heard it before, your headline is the most important part of your copy. Your headline will make or break your whole sales process.
A strong headline will have your visitor drooling and ready to buy. On the other hand, a weak headline will have your visitor hitting the back button, leaving your site confused, never to come back. You obviously don’t want to be in that situation.
Your headline really starts with your PPC ( Pay Per Click ) Google ad , which, is really a headline in itself. This headline is the first impression that the user has about your site. And you want to ensure that it’s hard hitting and power packed.
In many cases, matching the verbiage in your headline with your PPC ( Pay Per Click ) Google ad , is a really effective tactic. This way, the visitor immediately knows that your landing page is relevant to what they’re looking for. After all, they click on your Google ad, didn’t they?
Moreover, your headline should be clear and simple to understand. Don’t try to be smart or clever. The headline needs to convey the BIGGEST benefit of your offer, and it needs to do this in clear and easy-to-understand language. Think 5th-grade reading level. Not to say Lifepath Unlimited Associates are STUPID, and neither are their prospects but the reading has to be easy and convey the intrinsic benefit. Why would they start a Lifepath Unlimited business with you ? Think about that
Tip #2: Benefits vs. Features
How do you find the biggest benefit of your offer?
Let me walk you through an example to which I know you can relate. What are most people who are interested in affiliate marketing looking for? In other words, what are the biggest benefits of affiliate marketing?
Here are a few:
-Work from home
-Work from anywhere around the world
-Live a great lifestyle
-Make loads of money
-Quit your day job
-Make money quickly (compared to other business opportunities)
- Less investment compared to traditional business
- Low barrier to entry (to get started as an affiliate)
A lot of these are emotional hot buttons for a lot of people. (I know they were for me!) How to set up a campaign, or do keywords research, did NOT motivate me. Making money online working from home a few hours a week did motivate me.
That’s the difference between a feature and a benefit.
Benefits are the net (promised) result of your offer that emotionally drives people.
Features describe what your offer is and what it does.
Let’s say you’re promoting an ebook on affiliate marketing that shows you how to do market research, keyword research, and set up and optimize your campaigns for profitability (all features).
Then you DON’T want a headline that only talks about features. Let’s take this headline as an example: “A Step by Step System to Researching & Launching Profitable Affiliate Campaigns.”
What’s wrong with this headline?
In so many words: It’s BORING. It doesn’t address any of the benefits of marketing we discussed above.
Here’s a benefit-driven headline:
“Discover How I used This Embarrassingly Easy-to Follow System to Flush My $90k/yr Job & Triple My Income, All Out of the Comfort of My Own Home in Under 9 Months!”
Do you see how this headline would be WAY more effective than the first one? In one sentence, I mentioned about five benefits.
Should you talk about features at all in your copy? Absolutely. People need to know exactly what they’re buying.
Here’s the key: Always LEAD with benefits. That is, in your copy, focus on benefits first, then later get into the nitty gritty of what your product’s features are, and why those features will deliver the promised benefits.
Tip #3: Relevancy and Copy Length
Relevancy :Your copy should be highly focused and as concise as possible in presenting your offer to the visitor. The more you digress, the worst your conversion will be.
Every element on your PPC (Pay Per Click ) Lifepath Unlimited landing page , should work towards the goal of converting your visitor to a sale or lead. There should be no links, above the fold, that lead away from the main sales page.
You need to narrowly define what your visitor’s path is on your landing page:
- Seeing hero shot and reading headline
- Reading and skimming rest of the copy
- Clicking on your call to action and making a purchase, filling out a form, performing a search, downloading software, etc.
Length
The less expensive your offer is, the shorter you should make your copy. In almost all cases, your PPC ( Lifepath Unlimited )landing page copy ,should be SHORT, unless you’re trying to sell a $1,000 product. If you’re promoting a free offer, such as a pay per lead, where you get paid when the visitor fills out a form, you want to keep your copy really short.
Tip #4: Trust Factor
Let’s face it, a lot of scams are out there on the Internet, which makes trust a BIG factor when you’re trying to sell anything online. How can you improve the trust factor on your landing page?
Here are a few tips:
- Have a clean, professional-looking Landing page. Most landing pages have very sloppy pages that they throw together with FrontPage. If your page looks like someone threw it together in 10 minutes or less, how much trust do you think it will elicit?
- Have links to Privacy Policy, About Us, and Contact Us pages at the bottom of your landing page. Think about it. Would you trust a site that didn’t have any of those three pages?
- Add 100% Guarantee buttons and security logos to your site. Adding a 100% Customer Satisfaction Guarantee-type logo can help you build trust instantly. Also, consider adding a HackerSafe logo on your site; while this will cost you some money, it will really pump up the trust factor.
- Has the product or service you’re promoting won any rewards? Place any reward logos prominently on your landing page.
- Add testimonies to your landing page. A little social proof goes a long way as far as building trust AND improving conversion rates! Ask your affiliate manager for customer testimonies you can use on your page.
Tip #5: Paragraph Lengths
This issue deals more with readability than anything else.
Here’s the bottom line: for copy, you want to keep your paragraphs SHORT, no more than 4-5 lines. This makes it MUCH easier to read and skim. Most visitors will read certain parts of your copy and skim the rest.
Bullet points are another way to improve readability for someone who wants to skim your page.
Tip #6: Bullet Points
If you’ve read more than one sales page in your life, you’ve probably seen bullet points with checkmarks next to each point. You don’t need to use checkmarks, but do use bullets in your copy to list the top benefits of the offer you are promoting.
For landing pages in which only short copy is required, you can basically have a headline and a handful of bullet points, and you’re done!
Tip #7: Summary
Having a summary (above the fold), explaining what your home business or Lifepath Unlimited offering, is a quick and effective way to assure your visitors that they’re in the right place.
Visitors should be presented with the summary the second they hit the page (along with the headline). After they read the headline and the summary, they should know EXACTLY what your site is about.
Only after this step will the visitors:
- Skim your page to make sure the site is trustworthy.
- Make sure the product or service offers everything they’re looking.
- Once they’ve confirmed this, they’re ready to make a buying decision.
In other words, the more effectively you can do the following, the better your affiliate landing page will convert:
- Hit their emotional hot button with a big benefit (headline).
- Concisely explain to them what your site is about (summary).
- Demonstrate that your site is trustworthy (trust factor).
- Provide them with the detailed benefits and features they may be looking for.
- Present them with an effective call to action.
Tip #8: Detailed Copy
This is where you get into the nitty gritty details of what you’re offering. This part is actually pretty easy to write; all you want to do is expand on the summary and your bullet points. Be sure to expand on BOTH the benefits and features.
Tip #9: Leading Paragraph
The first paragraph of your copy is probably the only paragraph the visitor will read line per line. So it’s critical that your first paragraph is well written and persuasive enough to convince the visitor to read on.
You may even consider making your summary the first paragraph.
Here’s a tip: Try reading your landing page copy as if you were a visitor. Read the headline, summary and first paragraph line per line, and then skim through the rest of your copy.
Based on this, ask yourself these questions:
-How well does your copy flow?
-Are you conveying all the necessary information in the headline, summary, and first paragraph?
-Are you hitting on the key benefits/emotional hot buttons of your offer? If so, do these benefits stand out as you skim the page?
- Do you feel you can trust the site?
- Is your site answering common objections/concerns your visitor may have?
- Is it clear what action to take as you skim over your copy? That is, do you have effective calls to action throughout your copy?
Tip #10: Call to Action
Have you ever seen a landing page on which you were unable to find an order or signup button? Well, can you imagine how that impacts the conversion rate of the landing page?
This is something that could have been easily remedied with a prominently displayed, big fat green call to action button that says: “Click Here to Order” or “Sign Up Now.”
Now, believe it or not, it’s not as simple as having a highly visible call(s) to action on your landing page. The text you use in your call to action and where you position your call(s) to action are both critical.
Text to Use in Your Call to Action
You want to be direct as possible and command your visitor to take action towards the conversion goal.
If you’re using a call to action button, I recommend using text such as:
-Click Here Now
-Sign Up Now
-Click Here to Download
-Search Now
-Click Here to Discover More
-Click Here for More Info
- Visit Site Now
Points 1-5 are for landing pages on which either the visitor can take all the required actions on your page (i.e., download), or the visitor is taken right to the merchant order page. This is my preferred method of affiliate marketing; that way, YOU are in control of the conversion process (to the greatest degree possible).
Points 5-7 are for landing pages that either serve as review sites or lead the visitor to the merchant landing page.
Studies have found that green call to action buttons tend to get the highest click-through rates. (I’ll share with you some examples later.) The only drawback to using a call to action button is that you cannot fit a lot of text in it. That’s why I recommend that you place several benefit-laden text calls to action several times in your copy.
Now what do I mean by “benefit-laden”? I mean a call to action that includes a major benefit of your offer.
Let’s use the dog training example. Here are some text calls to action you may consider:
-Click Here to Secure Your Copy and Stop Dog Barking Now
-Order Today and You’ll Be Able to Stop Destruction Dog Behavior within Minutes
-Secure Your Copy Now and Be Amazed at How Easy It Is to Stop Puppy Biting.
See how I inserted a juicy benefit in the text calls to action?
-Call to Action Placement
It’s a good idea to have one call to action above the fold, one somewhere in the middle of your copy, and one near the end. This way, it’s easy for your visitor to click through your call to action on your Lifepath Unlimited Capture page whenever they’re ready.
Got questions ? Email Me: Contempo160@yahoo.com REALLY BRAVE Call me 708-714-1680
To your success
CONTEMPO
The purpose of this blog is to motivate, stimulate and educate. I am in no way affiliated with Lifepath Unlimited, but act solely as a coach. I sort of adopt most of my clients, and act as their sponsor, since we know that some of these guys out there know nothing about leadership and building your business. Read more in this blog or CONTACT ME: I encourage it! Contempo at 708-714-1680 Also check out my new affiliate site 17 sleeve see how I use this affiliate site to generate over 12K a month on autopilot, if you would like to learn more, on how I can set up the same for you, simply give me a call 708-714-1680
Lifepath Unlimited – Advertising Adwords Or MSN Adcenter
Mar 25th
Whenever I’ve taken a look at PPC I’ve always gone to Google Adwords because they’re the obvious choice. They’re market leaders and I manage other advertising through them so it only seemed natural; but recently I’ve taken a few steps into Microsoft Adcenter and pitched these two systems against one another.
Google Adwords seems a good choice considering how strong a combined solution Google can offer. Once you combine Adwords with Google Analytics it’s a great solution – but Analytics has it’s downsides and that’s something I wanted to try and prove by using Microsoft’s alternative.
Downsides to Google Adwords
Because it’s the market leader it’s also highly competitive which means that many other users are bidding for the same keywords as you; this makes speculative PPC quite an expensive business. Sometimes you just want to run a campaign to see how well it converts without dedicating serious amounts of cash towards it – this can be difficult on Adwords due to how overcrowded it can get.
You can also get screwed by your “quality score” – something Google assigns you based on your website/landing pages. I’m a bit fuzzy about it but the basic premise seems to be: bad quality score = higher CPC. I think it’s fair to say that the major upside to Google is that because it is the market leader the number of impressions you receive is dependant upon your budget alone.
Microsoft Adcenter helps solve this problem, less popular = lower CPC
The advantage of using MS Adcenter is that it’s less popular than Adwords, meaning it’s less competitive and therefore the CPC is lower; meaning you can afford more click-throughs which should hopefully translate to higher profits. Unfortunately Live search doesn’t have the same volume of traffic as Google – but that’s not to say it’s quiet at all; I’ve found you can quite comfortably munch through your PPC budget with over-zelous keyword usage.
The maths I’m looking at
The basic idea is whether I can get a better CPC out of Microsoft’s Adcenter compared to Adwords; of course a good CTR is no use without impressions so I’ll be measuring that too. Conversions don’t matter at this point, purely the performance of the network. So what I’m hoping to see is:
Adcenter: 1000 impressions at �0.05 per click with a CTR of 5%
Adwords: 1000 impressions at �0.07 per click with a CTR of 2%
Therefore Adcenter would be delivering 50 clicks compared to Adwords’ 20. Therefore the cost of 100 clicks for Adcenter would be �5.00 compared to Adwords’ �7.00. *These are just speculative figures to show what I’m going to be looking for, this doesn’t reflect the performance of either network at this point.
Both campaigns are up and running
As of midnight tonight 03-25-09 (GMT) both campaigns are running on boht networks, both with identical keywords, identical max CPC’s set. It’ll be interesting to see how they perform against one another. I’ll be posting the results in a couple of days to see how the two different systems compare – I think it could be an interesting experiment.
CONTEMPO………Contempo160@yahoo.com
Got Questions ? Call me 708-714-1680
The purpose of this blog is to motivate, stimulate and educate. I am in no way affiliated with Lifepath Unlimited, but act solely as a coach. I sort of adopt most of my clients, and act as their sponsor, since we know that some of these guys out there know nothing about leadership and building your business. Read more in this blog or CONTACT ME: I encourage it! Contempo at 708-714-1680 Also check out my new affiliate site 17 sleeve see how I use this affiliate site to generate over 12K a month on autopilot, if you would like to learn more, on how I can set up the same for you, simply give me a call 708-714-1680
