Umm the title of this blog is a blatant overstatement.

The company is actively contacting potential advertisers to buy keywords for top positions in their search result listings for a flat fee—typical registration fees are reportedly around $1000 and there’s a yearly renewal fee of 5% of the amount spent —which would give them a “lifetime” guarantee for a top slot for that keyword, but they also get the opportunity to resell it later to another advertiser. Of course, this is only beneficial if Leapfish becomes big, and the chances for that are slim.

The premise of meta search engines is that the aggregation process digs up the most relevant results across different sites and technology platforms, all on a single page. What I want to know: if these meta search engines (and boy, are there many) deliver significantly better results or a greater experience than a Google’s or Yahoo’s core search technology can on its own, then why doesn’t everyone flock to them instead?

The answer: people don’t want to get as many search results as possible and they don’t care about how large the unindexed part of the internet is, let alone what they might find on this so-called “invisible deep web.” All they want is a quick, convenient way of obtaining decent information from a source they know and trust. Or do you honestly visit Search.com, Dogpile, Zuula, Fazzle, Clusty or Mamma.com to get what you need? (I can go on with this list forever, but ask Mark Cuban about how much that last one is worth).

Don’t get me wrong: I see the value of startups trying to improve search and driving innovation both on a technology and a business level, and I’m sure some will be able to compete and carve out their piece of the market. In fact, I hope some of them will. Because no matter what your opinion is on human-powered search, semantic search, vertical search, or social search engines, you have to admit several companies in that space are trying to push the envelope, often drawing attention from the big guys or keeping them honest at least.

Leapfish, is predatory, the look for marketers, or the next big company in network marketing. Lets say Lifepath Unlimited, or The Trump Network. They then call these guys up, yes the marketer or new associate in most times have never heard this thing before. So hear is a cool sounding leapfish sales rep selling the technology. Showing the potential new customer that how for $3,000.00 They can buy a key term, in this example we say “Lifepath Unlimited” , ok so now its where it gets interesting. The new potential client thinks they are buying the key word from Google, but they are not, they are buying it from leapfish. The company then says it as an userbase of 250,000….My question is, Home Based business generates 3 million searches on GOOGLE, why the FUCK DO YOU WANT TO LIMIT YOUR AUDIENCE to just a possible 250,000 users ?   and pay a small fortune for a position and clicks you will never get.

Leapfish also needs to maintain their user-base which will not happen, as many of us hate to use the tool bar search unless it is truly the google toolbar in mozzila or the yahoo toolbar in explorer…..can we all agree we hate toolbar clutter, especially one for a search engine that is parasitic on novice marketers who think their business will explode. One of my clients in the trump network asked me to speak with one of her guys, I agreed, the gentleman began foaming in the mouth how other “TOP GUYS IN THE TRUMP NETWORK WERE GONNA JUMP ON BOARD” and how these ARE TOP MARKETERS, and that I, yes I, Contempo COULD NOT DO 90% of what he could do. Yup I could not make 90% of the mistakes HE COULD AND WILL MAKE if he doesn’t stop seeking the silver bullet.

BUT THE SILVER BULLET IS SO ATTRACTIVE, EH

Its shiny, metallic, i can see my reflection, so pretty, great luster…….That’s how all these marketing methods look and feel, what the masses SEEM TO FORGET IS THAT SILVER WILL TARNISH IN TIME…..and you are left with an UGLY PEACE of metal. Clean it by CLEANING UP YOUR ACT and perception to business. This thing is NOT OVERNIGHT…..so give yourself a date with google, or this BLOG and start learning SOMETHING

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The purpose of this blog is to motivate, stimulate and educate. I am in no way affiliated with Lifepath Unlimited, but act solely as a coach. I sort of adopt most of my clients, and act as their sponsor, since we know that some of these guys out there know nothing about leadership and building your business. Read more in this blog or CONTACT ME: I encourage it! Contempo at 708-714-1680 Also check out my new affiliate site 17 sleeve see how I use this affiliate site to generate over 12K a month on autopilot, if you would like to learn more, on how I can set up the same for you, simply give me a call 708-714-1680

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