top 10 google

This post will give you no brainer tips on how to achieve  top 10 google positions. Why ? because I educate that optimization is much more profitable than PPC.

Top 5 Things Google Looks For
Although Google looks at over 100 different criteria (which can change in importance over time) for ranking sites, here are the five aspects or elements that are currently deemed a “must-do” if you are serious about a top ranking. There are others elements that will be discussed later on that are also important. The following are listed in approximate order of importance, with the first item being much more important than the others:
1. Keywords used in the title of your pages (between the <TITLE> tags).
2. Keywords used in headings (H1) and in the first paragraph of your pages.
3. Keywords used in link text, both on your site AND on other websites.
4. The PageRank (PR) value of your pages, which in turn is dependent on the number of links that point to your site from other sites.
5. Pages that contain at least 200 words of relevant text content (and the more pages the better).

Put even more simply, to rank high on Google, you need to optimize your website for your best keywords, get as many important and relevant sites to link to your site as you can, and make sure the text of those links contain your best keywords.

So let’s continue by looking at the foundation for a successful web site – keyword research, analysis, and selection

This is where your first and most important efforts begin. Do not skip the tasks in this section as they form the foundation of your entire effort. It is absolutely critical that you research and determine the most important and relevant keywords for your website.

Time spent upfront in this endeavor will reap great rewards later. If you fail to complete this important step, your chance for a top 10 ranking is greatly diminished. The importance of this cannot be stressed enough!

So What Exactly Are Keywords?
In the context of the Web, a keyword is a term that a person enters into a search engine to find specific information. Most people enter search phrases that consists of between two and five words. Such phrases may be called search phrases, keyword phrases, query phrases, or just keywords, but they all generally mean the same thing.

Your most important keywords are those best and most relevant search phrases you want your website listing to be found for on a search results page. Good keyword phrases are specific and descriptive. It is better to have 100 highly-qualified visitors who find your site listed in Google under a specific and particular search phrase than to have 1,000 visitors who find your site listed under a generic search phrase and then aren’t that interested in what you offer once they get to your site.

Important: Your ultimate objective shouldn’t be just to get lots of traffic to your site (although this is important), but instead should be to get a high sales conversion. Having a #1 listing in Google means nothing unless you can convert visitors to your website into satisfied, repeat, paying customers.

The more targeted, the more specific, the more unique your chosen keywords are, the greater the chance that visitors to your site will find what they are looking for. You want a high “click-to-sales” or high “visitors-to-customers” ratio. As such, you need to start thinking like your customers. Determine what it is that they need, what problems they have, and what solutions you can offer to help them.

So how do you determine which keywords are most important and relevant for your website? There are two main methods, as follows:

1. By using an online tool called WordTracker at http://www.wordtracker.com. Do this first and spend time doing it right.
2. By analyzing your website traffic statistics. Do this later over time to validate the results of method 1.

WordTracker is an online tool that finds all possible variations and permutations of search phrases, including synonyms and common misspellings that people have actually entered into search engines to find sites similar to yours. In addition, it will also tell you how many people have actually used that particular search term over the last 60 days and over the last 24 hours. There is no other program currently available that offers this much information. Yes, there are other tools out there, like Overture’s or AdWord’s Keyword Suggestion tools, but they simply aren’t as accurate or as good. For this reason, it is the tool of choice for many search engine optimizers (SEOs) and Internet marketers. Indeed, WordTracker has been one of the better-kept secrets around for increasing traffic to websites by finding out the search habits of people on the Internet.

In addition, you should also make a habit of viewing your site traffic statistics to find out which keywords people are using to find your site. This is usually done after your site has been in operation for a while, and is useful for verifying and validating your WordTracker results. For more information, see Monitoring Your Traffic.
Using WordTracker

Before you use WordTracker, you should first brainstorm and make a list of all possible words and phrases that you think a customer may use to find those products, services, or information that you are offering on your site. Don’t include industry jargon, acronyms, or buzzwords that only experts in your industry or marketers would know. Think like your customer. This is an important distinction to keep in mind.

WordTracker offers both a free trial version and a paid (full) version. You will need to sign up for the full version of WordTracker to be able to find search terms that people have searched for using Google. The free trial of WordTracker only allows you to find keywords people have searched for using the AltaVista search engine.

WordTracker is quite inexpensive to use, and there simply is no better way to research the best keywords to use for your website. In fact, you can use it to estimate beforehand how much traffic you can potentially expect to receive so it is an invaluable tool for general business research as well.

Because some people may find WordTracker a little tricky to use at first, here is the actual step-by-step procedure for using this tool:

Using WordTracker step-by-step
1. After signing up for the full version, click Login from the home page.
2. Under Keyword Universe, click Here.
3. Under Step 2, type in what you think is your best phrase overall, and then click Proceed. Leave all other settings as is.

4. On the left pane, scroll down to see the list of related synonyms that WordTracker has returned. You will likely find terms and phrases that you may not have thought of. Jot down the most interesting ones – you will want to add these later on.

5. Click the first phrase in the list (the one you entered in Step 3).

6. In the right-hand pane, you will see a list of related phrases. Click on those that you believe are the best. They are then added to your “cart”.
These are the actual search phrases that people have been entered into search engines over the last 60 days, along with how many times each was used.

7. Go back to the left pane and repeat steps 4 through 6, adding as many phrases as you feel are needed. These phrases will be analyzed later on by WordTracker.
Tip: You can also import keywords into WordTracker that you have in a .txt file. Copy and paste your keywords into the Use your own box in the right pane and then click Go. Each keyword must be on a separate line.
Alternatively, you can also import keywords into an unused project from the Projects link on their home page.

8. When finished, click Click here for step 3.

9. Under Step 3, look at those terms at the bottom of the list that have very low numbers in the Count column, as compared to the terms at the top. Click Delete for each low-count term you want to remove, and then click Competition Search.

10. Under Step 4, select the Google check box, and then click Proceed. WordTracker will now analyze these terms to see how many times they were entered during search requests using Google.

11. When WordTracker is finished, scroll down the page and study the list, paying particular attention to the KEI Analysis column. KEI is very important– a high value represents those keywords that are most popular in Google AND that are used on the least number of other websites. Put another way, you want to look at those keywords that have the highest number in the Count column and the lowest numbers in the Competing column.

You can have the best keyword phrase on the Internet, but if 10 million other websites also use the phrase, your chances of getting a top ranking are greatly diminished. You want to find those niches where people are searching for a phrase, but where there aren’t a lot of websites that you would have to compete with for traffic.

12. Write down those phrases with the highest KEI value. These are terms that are the most popular and are found on the least number of competing Web pages.

13. Write down those phrases that also have high Count values, regardless of KEI value. Using KEI alone can be misleading. While you do want to pick out phrases with high KEI values, you specifically want those that have a KEI value AND have high traffic. Using terms with very high KEI values but with low Count values, which results when there are virtually no competing pages, will not be that productive.

14. From these two lists, select those phrases you feel are most relevant and important to your website.

15. When done, pick 2 or 3 of the more broad-based phrases – these will be used on your home page. Next, pick several more specific phrases that can be used on your product or service pages.

WordTracker allows you to export your keyword list and your Competition Search results (in tab-delimited format) to Excel or Access, where you can then easily sort (and resort) the data any number of different ways. This is a useful feature and I highly encourage you to do this. This is also great if you have more than 7 projects, the maximum you can store with Wordtracker. This way you can export and store your projects offline. If you want to rerun WordTracker against a set of keywords that you exported, simply pick a “reserved” project on WordTracker, import your keywords into the Use your own box (mentioned in Step 7), and rerun.
Tip: Pay special attention to whether the plural form or the singular form of a keyword phrase has a higher KEI rating or higher traffic. This is important as one form of your word will be more important than another.

SO WHAT IS YOUR MOST IMPORTANT KEYTERM ?

Email Me at Contempo160@yahoo.com or Simply Give Me A Call at 708-714-1680

Cheers To Your Success

The purpose of this blog is to motivate, stimulate and educate. I am in no way affiliated with Lifepath Unlimited, but act solely as a coach. I sort of adopt most of my clients, and act as their sponsor, since we know that some of these guys out there know nothing about leadership and building your business. Read more in this blog or CONTACT ME: I encourage it! Contempo at 708-714-1680 Also check out my new affiliate site 17 sleeve see how I use this affiliate site to generate over 12K a month on autopilot, if you would like to learn more, on how I can set up the same for you, simply give me a call 708-714-1680

Content Optimization

What the big dogs in your company won’t tell you

Guys this is the million dollar secret to success in Direct Sales, Network Marketing, or any MLM. Content Optimization, say it to yourself SAY IT OUT LOUD This is what seperates the BIG DOGS from the little annoying chihuahuas, that constantly shake like they are holding in thier poop.

DO I SPEAK THE TRUTH ? Well Lets See………….

Through content optimization I have been able to to secure position 1 page 1 rankings for the Term  “Plan B Pros”, I know Jenn Lawlor hates this but it’s CONTENT OPTIMIZATION AT IT’s Finest.

CLICK HERE TO SEE this blog in position 1, which is generating me boat loads of traffic.

How and why ? Do I rank Higher than the DOMAIN plan-b-pros.com

Simply put ….. her page does not have as much CONTENT AS THIS BLOG.

before we continue, think about where you found this page before you clicked on it, chances are this blog was ranked fairly high.

When I work with my clients whether it be Lifepath Unlimited, Efusjon, The Trump Network, Wealth Masters International, or Liberty League International, or Veema, our focus is not on some silver bullet system that leads TO NO RESULTS, but rather on the proven methods of general internet business building THAT GETS YOU RESULTS.

LET OUR FOCUS LESSON BE………

Content Optimization

There are aspects of the optimization process that gain and lose importance. Content optimization is no exception to this.

The goal for anyone following this series is to build and optimize a website that will rank well on the major search engines and, more difficult and far more important, hold those rankings through changes in the search engine algorithms. While currently having a bunch of incoming links from high PageRank sites will do well for you on Google you must consider what will happen to your rankings when the weight given to incoming links drops, or how your website fares on search engines other than Google that don’t place the same emphasis on incoming links.

While there are many characteristics of your content that are in the algorithmic calculations, there are a few that consistently hold relatively high priority such as the following

1. Heading Tags
2. Special Text (bold, colored, etc.)
3. Inline Text Links
4. Keyword Density

Heading Tags

The heading tag (for those who don’t already know) is code used to specify to the visitor and to the search engines what the topic is of your page and/or subsections of it. You have 6 predefined heading tags to work with ranging from <H1> to <H6>.

THE TITLE OF THIS POST IS CONTENT OPTIMIZATION, that is an H1

By default these tags appear larger than standard text in a browser and are bold. These aspects can be adjusted using the font tags or by using Cascading Style Sheets (CSS).

Due to their abuse by unethical webmasters and SEO’s, the weight given to heading tags is not what it could be however the content between these tags is given increased weight over standard text. There are rules to follow with the use of heading tags that must be adhered to. If you use heading tags irresponsibly you run the risk of having your website penalized for spam even though the abuse may be unintentional.

When using your heading tags try to follow these rules:

• Never use the same tag twice on a single page
• Try to be concise with your wording
• Use heading tags only when appropriate. If bold text will do then go that route
• Don’t use CSS to mask heading tags

Never use the same tag twice on a single page. While the <H1> tags holds the greatest weight of the entire heading tags, its purpose is to act as the primary heading of the page. If you use it twice you are obviously not using it to define the main topic of the page. If you need to use another heading tag use the <H2> tag. After that the <H3> tag and so on. Generally I try never to use more than 2 heading tags on a page.

Try to be concise with your wording. If you have a 2 keyword phrase that you are trying to target and you make a heading that is 10 words long then your keyword phrase only makes up about 20% of the total verbiage. If you have a 4-word heading on the other hand you would then have a 50% density and increased priority given to the keyword phrase you are targeting.

Use heading tags only when appropriate. If bold text will do then go that route. I have seen sites with heading tags all over the place. If overused the weight of the tags themselves are reduced with decreasing content and “priority” being given to different phrases at various points in the content. If you have so much great content that you feel you need to use many heading tags you should consider dividing the content up into multiple pages, each with its own tag and keyword target possibilities. For the most part, rather than using additional heading tags, bolding the content will suffice. The sizing will be kept the same as your usual text and it will stand out to the reader as part of the text but with added importance.

Don’t use CSS to mask heading tags. This one just drives me nuts and is unnecessary. Cascading Style Sheets (CSS) serve many great functions. They can be used to define how a site functions, looks and feels however they can also be used to mislead search engines and visitors alike. Each tags has a default look and feel. It is fine to use CSS to adjust this somewhat to fit how you want your site to look. What is not alright is to adjust the look and feel to mislead search engines. It is a simple enough task to define in CSS that your heading should appear as regular text. Some unethical SEO’s will also then place their style sheet in a folder that is hidden from the search engine spiders. This is secure enough until your competitors look at the cached copy of your page (and they undoubtedly will at some point) see that you have hidden heading tags and report you to the search engines as spamming. It’s an unnecessary risk that you don’t need to take. Use your headings properly and you’ll do just fine.

Special Text

“Special text” (as it is used here) special is any content on your page that is set to stand out from the rest. This includes bold, underlined, colored, highlighted, sizing and italic. This text is given weight higher than standard content and rightfully so. Bold text, for example, is generally used to define sub-headings (see above), or to pull content out on a page to insure the visitor reads it. The same can be said for the other “special text” definitions.

Search engines have thus been programmed to read this as more important than the rest of the content and will give it increased weight. For example, on our homepage we begin the content with “Beanstalk Search Engine Optimization …” and have chosen to bold this text. This serves two purposes. The first is to draw the eye to these words and further reinforce the “brand”. The second purpose (and it should always be the second) is to add weight to the “Search Engine Positioning” portion of the name. It effectively does both.

Reread your content and, if appropriate for BOTH visitors and search engines, use special text when it will help draw the eye to important information and also add weight to your keywords. This does not mean that you should bold every instance of your targeted keywords nor does it mean that you should avoid using special text when it does not involve your keywords. Common sense and a reasonable grasp of sales and marketing techniques should be your guide in establishing what should and should not be drawn out with “special text”.

Inline Text Links

Inline text links are links added right into text in the verbiage of your content. For example, in this article series I may make reference to past articles in the series. Were I to refer to the article on keyword selection, rather than simply making a reference to it as I just have it might be better to write it as, “Were I to refer to the article on keyword selection rather …”

Like special text this serves two purposes. The first is to give the reader a quick and easy way to find the information you are referring to. The second purpose of this technique is to give added weight to this phrase for the page on which the link is located and also to give weight to the target page.

While this point is debatable, there is a relatively commonly held belief that inline text links are given more weight that a text link which stands alone. If we were to think like a search engine this makes sense. If the link occurs within the content area then chances are it is highly relevant to the content itself and the link should be counted with more strength than a link placed in a footer simply to get a spider through the site.

Like “special text” this should only be employed if it helps the visitor navigate your site. An additional benefit to inline text links is that you can help direct your visitors to the pages you want them on. Rather than simply relying on visitors to use your navigation bar as you are hoping they will, with inline text links you can link to the internal pages you are hoping they will get to such as your services page, or product details.

Keyword Density

For those of you who have never heard the term “keyword density” before, it is the percentage of your total content that is made up of your targeted keywords. There is much debate in forums, SEO chat rooms and the like as to what the “optimal” keyword density might be. Estimates seem to range from 3% to 10%.

While I would be the first to admit that logic dictates that indeed there is an optimal keyword density. Knowing that search engines operate on mathematical formulas implies that this aspect of your website must have some magic number associated with it that will give your content the greatest chance of success.

With this in mind there are three points that you should consider:

1. You do not work for Google or Yahoo! or any of the other major search engines (and if you do you’re not the target audience of this article). You will never know 100% what this “magic number” is.
2. Even if you did know what the optimal keyword density was today, would you still know it after the next update? Like other aspects of the search engine algorithm, optimal keyword densities change. You will be chasing smoke if you try to constantly have the optimal density and chances are you will hinder your efforts more than help by constantly changing the densities of your site.
3. The optimal keyword density for one search engine is not the same as it is for another. Chasing the density of one may very well ruin your efforts on another.

So what can you do? Your best bet is to simply place your targeted keyword phrase in your content as often as possible while keeping the content easily readable by a live visitor. Your goal here is not to sell to search engines, it is to sell to people. I have seen sites that have gone so overboard in increasing their keyword density that the content itself reads horribly. If you are simply aware of the phrase that you are targeting while you write your content then chances are you will attain a keyword density somewhere between 3 and 5%. Stay in this range and, provided that the other aspects of the optimization process are in place, you will rank well across many of the search engines.

Also remember when you’re looking over your page that when you’re reading it the targeted phrase may seem to stand out as it’s used more than any other phrase on the page and may even seem like it’s a bit too much. Unless you’ve obviously overdone it (approached the 10% rather than 5% end of the spectrum) it’s alright for this phrase to stand out. This is the phrase that the searcher was searching for. When they see it on the page it will be a reminder to them what they are looking for and seeing it a few times will reinforce that you can help them find the information they need to make the right decision.

Got questions ? Email me Contempo160@yahoo.com or if you really have some questions that need answers, call me 708-714-1680

Cheers To Your Success

Contempo.

The purpose of this blog is to motivate, stimulate and educate. I am in no way affiliated with Lifepath Unlimited, but act solely as a coach. I sort of adopt most of my clients, and act as their sponsor, since we know that some of these guys out there know nothing about leadership and building your business. Read more in this blog or CONTACT ME: I encourage it! Contempo at 708-714-1680 Also check out my new affiliate site 17 sleeve see how I use this affiliate site to generate over 12K a month on autopilot, if you would like to learn more, on how I can set up the same for you, simply give me a call 708-714-1680