The "Un"Official Lifepath Unlimited Blog
Archive for November, 2009
The Reason You Fail
Nov 19th
Many individuals come my way either through email or telephone call, often telling me horrific stories about how their sponsor did not live up to their words, of how they did everything they were told to do and had no results to show for it. Join a co-op here, buy some leads there, get a replicated site here, and join this affiliate program there. Everyone just caught up and wasting money ON ALL THE WRONG THINGS. You think your website will pull leads ? Nope won’t happen, and I say this adamantly because I see some of the pages people send me to, and it’s this long horrible story about success that I have heard over and over and over, testimonials are plastered on the page, by your upline, with their FULL NAME (how many of you googled a name ?) yes these leaders offer you testimonials because it brings them traffic and creates brand recognition. Tired of hearing about Jeremy Miner ? Christine Jackson? Robin and Jack Firestone? Chasing Diana, which with all due respect let the princess rest in her grave. Who leverages someone’s death beyond a book ? So guys here me out. I wrote a book about wacko-jacko and his herd of little boys, so that makes me a MASTER MARKETER, and that’s why you should CALL ME. BULLSHITTTTTTTTTTTTTT.
YOU HAVE TO BRAND YOURSELF.
It been of recent effort to showcase my talent, that does not include writing books or sitting on the Geraldo Show, it does not include Natural Selling, or some carbon copy pro method that gets you no results. I’m a marketer and what I do is BUILD BIG BUSINESS, through lead generation, brand creation, and market saturation. The big gun’s know about these concepts, some hire me to do it, but enough on chatter, promises or pie in the sky rah rah, you want results ?
I WILL GIVE THEM TO YOU : Case Study, Bryan Hall, Contact # 310-625-6900, business, TVI Express, Lifepath Unlimited
With our brand recognition and Pay per Click strategies Bryan Hall Has generated 224 leads in 2 weeks. It is just 10 minutes shy of 10 am and he already has 3 leads.
Is your landing page generating as many leads ? Are you making money with your current strategy and cookie cutter system ? If not your business needs to be saved starting TODAY, if you read the blog post below you will see results for my newest client Joe Lucci. Ladies and Gent’s I know you have been scorned by your sponsor, I know you wonder if you can really succeed with your business, weather is be TVI, Wealth Masters International, or Lifepath Unlimited, the answer is YES, if you would just take my hand and kiss the PROVEN SYSTEM GOODBYE. You will be well on your way to succeeding with your business PERIOD
If the situation of struggling without a clue describes you, Simply give me a call 708-714-1680, and let me show you how you can build you business the right way.
Cheers To Your Success
Contempo
The purpose of this blog is to motivate, stimulate and educate. I am in no way affiliated with Lifepath Unlimited, but act solely as a coach. I sort of adopt most of my clients, and act as their sponsor, since we know that some of these guys out there know nothing about leadership and building your business. Read more in this blog or CONTACT ME: I encourage it! Contempo at 708-714-1680 Also check out my new affiliate site 17 sleeve see how I use this affiliate site to generate over 12K a month on autopilot, if you would like to learn more, on how I can set up the same for you, simply give me a call 708-714-1680
My Results: TVI Express Is All The RAGE BUT………
Nov 18th
Weather you are a Lifepath Unlimited distributor or a Wealth Master’s representative, or even working Polaris Media Group, you have to understand one thing YOU NEED TVI, now I have written my personal opinion’s about TVI Express, but I cannot argue with the results. I have done testing after testing after testing, and followed up with my clients, and the truth is THIS… you need to provide a service, a solution, and sometimes your prospect maybe a little apprehensive in plucking down the big bucks on Lifepath Unlimited or Wealth Master’s or Polaris Media Group, so would it not make sense to have a secondary product offering that they can afford ? Would it not make sense that once you are their mentor you have the respect, trust and approved leadership ? You see, you can take TVI EXPRESS and use it as an introductory PRODUCT, show your team how to cycle through the boards, make money and then leverage that income into Wealth Masters International or Lifepath Unlimited. Guess it doesn’t take rocket science to see the value with the marriage of the High Ticket Item and the introductory product. IT IS A WIN WIN.
Also I would like to share with you some results that I have generated for a client by the name of JOE LUCCI, he is Cano Global partner and is doing Lifepath Unlimited along with TVI express. Here are some of the results on his Pay-per-click campaign mind you this is 14 leads in an HOUR
Double Click To Enlarge Image
So what are we looking at ? well we are looking at 14 conversions also known as 14 leads, we are looking at a 30% conversion rate which means just about 1 out of 3 visitors leave their information.
Need More Proof ? Here is Aweber….49 leads in 4 hours of active marketing
I would like to thank Joe Lucci of Sanoma California for letting me demonstrate performance, he can be reached at 707-480-8011
So no matter your business, no matter if it is TVI EXPRESS, or Lifepath Unlimited, or Wealth Masters International, or Polaris Media Group, my goal in marketing for my clients is to make sure they are in LEAD ABUNDANCE.
P.S. Who wants to be the next Jeremy Miner ? well his secret is LEAD GENERATION, and low end products that allow him to collect a small pay day something like $49.95 and then he begins to UP SELL the hell out of his clients. This is the name of the game. For those in his organization that are just floundering, I am really really sorry, for those who were promised the world, and then left without a clue, I am sorry, for all those who had sponsors who sold them on team support, leadership, training, but got SHIT in return I am sorry, for those who have no idea how to start or where to begin, I’m sorry.
But if you are just going to lay down and let your business crumble because there is no support.
I AM NOT SORRY…
Why ? Because there is something you can do about it, instead of calling other reps and bitching and complaining how your sponsor didn’t do anything to help, YOU SHOULD BE READING THIS BLOG………ALL OF IT, and for the ones who really want to know the what and what about these businesses and how you make money.
Feel free to give me a call 708-714-1680, or email me Contempo160@yahoo.com
I am not a LPU rep, or WMI guy, or any associate for that matter. I am just a marketer that knows what the hell he is doing and gets results PERIOD. I challenge anyone to show me they can get 30% conversion rates on their own or from their pathetic little Lifepath Pro or Carbon Copy Pro, or Plan B Pro, or whatever PRO you can think of. I promise you, you can’t………the difference is apparent, the solution is clear. Your business is DEAD if you have no one to talk to, hell, you should make me your first call.
You want the truth Ill give it to you…….The leaders are hiking west looking for gold while your told to SHOP EAST….lets get you pointed in the right direction. Again I am open to a phone call 708-714-1680, you can’t afford not to make it.
Contempo
The purpose of this blog is to motivate, stimulate and educate. I am in no way affiliated with Lifepath Unlimited, but act solely as a coach. I sort of adopt most of my clients, and act as their sponsor, since we know that some of these guys out there know nothing about leadership and building your business. Read more in this blog or CONTACT ME: I encourage it! Contempo at 708-714-1680 Also check out my new affiliate site 17 sleeve see how I use this affiliate site to generate over 12K a month on autopilot, if you would like to learn more, on how I can set up the same for you, simply give me a call 708-714-1680
Lifepath Unlimited & The World Series Have Something In Common
Nov 5th
Lifepath Unlimited and the world series have something in common, No Alex Rodriguez did not become a spokesman, No Lifepath Unlimited did not build a 1.6 billion dollar headquarters, and no Hideki Matsui will not translate the business calls to Japanese for market penetration. What I am talking about is the raging 56 thousand plus fans that showed up to the ball game. Now the Yankees are the new world series champs decided in only 6 games, I was actually hoping for a game 7 so that I could be part of history, new stadium, great team, a dynasty in the making, a ticket price in excess of 7 thousand dollars behind 3rd base, times that by 2 for my newly recruited Yankee fan, fiancee. 14 thousand dollars to be part of history, and I wasn’t budging, my other half confused as to why I would spend that much money, she at one point proposed about 14,000 other ways to spend my money, and I realized what was happening here. SHE DIDN’T UNDERSTAND THE PRODUCT………………IT’s the freaking WORLD SERIES MAN!
Ok, sure 14K would be burnt in as little as 9 innings or 3.5 hours, or possibly would have become the worst money ever spent if they lost, but that did not stop 56 thousand other fans from plunking down considerable cash for a piece of history, for a chance to display devotion and admiration for the BRONX BOMBERS, 56 thousand made it by bus, car, train, and ferry, all rather minute obstacles to witness such a spectacular event according to the mind of the YANKEE FAITHFUL, RedSox fans would have done the same, Dodgers fans, ditto, and for those interested in LIFEPATH UNLIMITED, for those involved in LIFEPATH UNLIMITED…the feeling of commitment and devotion is reflective of the very emotions and feelings that prompted crazed yankee fans to mortgage their home or visit a loan shark to get their hands on some tickets, THE EMOTIONS ARE JUST TOO STRONG TO RESIST. Which leads me to my POINT, oh yes there is a point………
WHO SAID THE ECONOMY IS BAD ? WHO SAID THE PRODUCT IS OVERPRICED? WHO SAID THE OPPORTUNITY IS TOO EXPENSIVE? WHO SAID IT’s A WASTE OF MONEY ?
Chances are it’s the next guy pitching some 49.99 waste of time, or it’s a prospect that failed to find any emotional attachment to the product and it’s ability to change their life.
Which leads me to another ELEMENT…..SALES MEANS SHIT, EMOTIONS MEANS EVERYTHING.
As a potential sponsor takes to the phone, the one goal they should have is to not make the sale, but find out what moves the individual, what makes them tick, what do they love, hate, and don’t understand, the goal is to interview while leaving your mark, ask questions that will forever separate your phone conversation from the next moron who pitched the idea that overpriced pancakes would make you a millionaire. Create a frame of reference that is much more elemental than “I have a great opportunity”.
The motto you are looking for, the feeling you are looking to evoke, is a feeling of confidence, the resilience to persevere and the individual opportunity to be successful. You conversation needs to be staged with these elements. Because if you are dealing with leads that say thats just too expensive for my taste, that simply means you did not do a good job taking them down that road of emotional attachment, they are not convinced that they themselves can succeed. So motivate the individual without the rah rah hype and bullshit, motivate them by having them reflect on themselves, and ask this question to them. How does it make you feel that at your age YOU CAN’T afford 1700 dollars?
What the Yankees proved to me is no matter the product, win or lose, the opportunity is always there to capitalize, but the sale has nothing to do with price, or product valuation, or cunning sales ability, it has everything to do with your ability to impact an individuals life enough to have them believe (just like the yankees captured my heart at the delicate age of 7), and at that moment, this person will invest in themselves, and finally see the value. Just like I would have invested 14K to have an experience that in my opinion would have summed up my entire life, as I would have been able to say proudly ( I WAS THERE)
I’m Contempo a marketer a sales coach, but I’m also a Yankees fan, congratulations guys…. get back to the big show next year and I will be first in LINE
If you have any questions feel free to contact me 708-714-1680
The purpose of this blog is to motivate, stimulate and educate. I am in no way affiliated with Lifepath Unlimited, but act solely as a coach. I sort of adopt most of my clients, and act as their sponsor, since we know that some of these guys out there know nothing about leadership and building your business. Read more in this blog or CONTACT ME: I encourage it! Contempo at 708-714-1680 Also check out my new affiliate site 17 sleeve see how I use this affiliate site to generate over 12K a month on autopilot, if you would like to learn more, on how I can set up the same for you, simply give me a call 708-714-1680
Google Adwords Says To The World, You Guys Are Stupid
Nov 4th
Google Adwords, used to be umm stupid people friendly. Everyone in the home based business industry simply had to put up a landing page (1 page) or get a replicated website , or join a co-op, or pay some guru like the moron’s Carbon Copy Pro to build a site that would eventually get all their users banned from adwords. I would like to tell you about a woman named Andrea Pokorny, a Wealth Master’s representative, with a truly a unique story, though there is no room for that here, I would have to say in short an incredible person, an incredible business owner who can be reached at 715-225-1066. Beyond this incredible person, I didn’t realize that I took over the most handicapped adwords account ever thanks to Carbon Copy Pro.
Now off to the real good stuff.
November 2nd a call was made to Google regarding the account, I did not understand why her quality score was so low a (1) to be exact. I didn’t understand why her ads were rarely showing. Now as a pay per click specialist, I was puzzled, in my 6 years of managing ppc campaigns and lead generation I was puzzled and this is probably not the best thing to admit on a post. So with a personal contact at google, we spent over 5 hours, auditing her landing page and lead generation system. For keyword relevancy, keyword density, number of pages (ladies and gents a landing page can no longer be 1 page), what I quickly realized is that Google will treat your PPC like it was Search Engine Optimization, gone are the days where even a cave man could build a page and generate traffic, gone are the days where morons make millions of dollars online, and here is the kicker. The home based business, make money, network marketing, and mlm industries start off Google adwords campaigns with an automatic de-valued quality score, meaning the whole industry is handicapped.
The reason is simple, google’s customers are not the ADVERTISERS but the user’s, those who search Google for answers every day, and quite frankly the user base was bombarded by “opportunities” in every direction. Google had to stop this, and make marketing ever more challenging, why ? because there were just too many morons, making income claims, a new SEC infraction, too many morons using 10 dollar websites that were not optimized, too many
This is a quick reference chart that shows which of the major quality score factors affect the different quality score types.
11/2/09 Update:
The chart was updated to include the new geographic factors quality as well as what is used to calculate first page bid.
| First Page Bid | Search Quality Score | Content Quality Score (and placement CPC) | Placement (CPM) | |
| CTR on Google.com | Yes | Yes | ||
| CTR on content site (specific or related sites to your ad display) | Yes | |||
| Display URL CTR | Yes | Yes | ||
| Account History | Yes | Yes | ||
| Relevance of keyword to ads in ad group | Yes | Yes | ||
| Relevance of keyword and ad to search query (or site) | Yes | |||
| Geographic Factors | Yes | Yes | ||
| Landing Page | Yes | Yes | Yes | |
| Other Relevancy Factors | Yes | Yes | Yes |
9/3/09 Update: Due to the changes in Quality Score, the chart has been changed to reflect those changes. It is important to note that these changes are not live for everyone yet, therefore, you need to pay attention to the original chart (below) until the changes are rolled out to everyone.
Essentially, since minimum bid is going away, most of the factors that were used in minimum bid will now be used in the Search Quality Score along with the original factors.
I’m sure there will be one last update when the new system is closer to a public launch due to the dynamic live nature of the new quality score.
Updated Chart: The red column means it’s going away. The Yellow is what will be added.
| Minimum Bid | Search Quality Score | Content Quality Score (and placement CPC) | Placement (CPM) | |
| CTR on Google.com | Yes | Yes | ||
| CTR on content site (specific or related sites to your ad display) | Yes | |||
| Display URL CTR | Yes | Yes | ||
| Account History | Yes | Yes | ||
| Relevance of keyword to ads in ad group | Yes | Yes | ||
| Relevance of keyword and ad to search query (or site) | Yes | |||
| Landing Page | Yes | Yes | Yes | Yes |
| Other Relevancy Factors | Yes | Yes | Yes |
Here is the original chart (and what still matters today):
| Minimum Bid | Search Quality Score | Content Quality Score (and placement CPC) | Placement(CPM) | |
| CTR on Google.com | Yes | Yes | ||
| CTR on content site (specific or related sites to your ad display) | Yes | |||
| Display URL CTR | Yes | Yes | ||
| Account History | Yes | Yes | ||
| Relevance of keyword to ads in ad group | Yes | |||
| Relevance of keyword and ad to search query (or site) | Yes | |||
| Landing Page | Yes | Yes | Yes | |
| Other Relevancy Factors | Yes | Yes | Yes |
There is a lot more going on, needless to say we finally got Andrea Pokorny’s site up and listed, I just thought I would share this rant with you so that you can understand the changes that are going to be taking place.
Here are a few tips for landing page development:
Here’s a quick checklist for landing pages:
- Does your page collect personal information?
- If so, does it have an SSL certificate and a privacy policy?
- Do you have an ‘about us’ page?
- Do you have a ‘contact us’ page?
- Do you have relevant information to the search query?
- Do you have unique information?
- Do you have related content to the search query?
Once upon a time, Google used a straightforward CTR X CPC method of determining ad rank. This maximized profits. The higher your CTR and the more you bid, the more Google made from each ad position. Quality score doesn’t maximize short term profits – it a move to maximize long term revenue. Google thinks of searchers as their users. If a searcher has a good experience on Google.com, they are more likely to come back and search again, click again, and increase lifetime visitor values.
What quality score does is try to ensure that searchers are having a good experience. If you make decisions around maximizing the user experience, odds are you will be maximizing your quality score in the process. This is not only good from an AdWords quality score standpoint, it’s also good for your website as users are more likely to come back to your site when they have a similar question.
If you are using automated software to change bids based upon some criteria, you shouldn’t just rely on the technology to make all of your decisions, you should also make sure you have a high quality score so that the technology isn’t just changing bids for low quality score keywords and ad copy. Since PPC is the new SEO, how do SEOs do their work? I don’t think you’ll see too many good SEOs automating all of their decision making processes (some – yes, all -no). The same goes for PPC.
So no matter if you are Lifepath Unlimited, Wealth Master’s International, Polaris Media Group, or some other mlm, you bet your ass you need to revisit your marketing tactics
Got questions, Call me, Contempo 708-714-1680
The purpose of this blog is to motivate, stimulate and educate. I am in no way affiliated with Lifepath Unlimited, but act solely as a coach. I sort of adopt most of my clients, and act as their sponsor, since we know that some of these guys out there know nothing about leadership and building your business. Read more in this blog or CONTACT ME: I encourage it! Contempo at 708-714-1680 Also check out my new affiliate site 17 sleeve see how I use this affiliate site to generate over 12K a month on autopilot, if you would like to learn more, on how I can set up the same for you, simply give me a call 708-714-1680





