The "Un"Official Lifepath Unlimited Blog
Archive for February, 2010
The difference between you and the TOP INCOME EARNERS
Feb 26th
Now this post is to simply be an exercise, and will clue you in as to why all the Top Income Earners make money in your organization. From Lifepath Unlimited to Wealth Master’s International.
A BRAND
Go on Google type in the name of a Top Income Earner:
Then type in your name:
The difference here is the Top income earner branded himself so the world knows he or she exist’s
And ask yourself why am I not making money? It’s because the world does not know who you are.
Duplicate able systems, Like Mirror Image Marketing dumb the associates down to forget that branding is the most important element in your business success. Leaving more potential customer’s for these so called TOP INCOME EARNERS PERIOD. You are not branded, you don’t get the customer, But you bet your ass That top income earner WILL.
BRAND BRAND BRAND, THE SECRET TO YOUR SUCCESS PERIOD
The purpose of this blog is to motivate, stimulate and educate. I am in no way affiliated with Lifepath Unlimited, but act solely as a coach. I sort of adopt most of my clients, and act as their sponsor, since we know that some of these guys out there know nothing about leadership and building your business. Read more in this blog or CONTACT ME: I encourage it! Contempo at 708-714-1680 Also check out my new affiliate site 17 sleeve see how I use this affiliate site to generate over 12K a month on autopilot, if you would like to learn more, on how I can set up the same for you, simply give me a call 708-714-1680
People Paying 500 Dollars For A Merchant Account ? WOW
Feb 25th
To see how a merchant account can be had FOR free or as little as $90.00 for application and setup
http://credit-card-processing-review.toptenreviews.com/
If you spent $500.00 on a merchant account you spent too much also, these merchant accounts are only good for processing orders up to $3,000.00 before your business gets audited by your provider, hey credit card fraud is real and BIG BUSINESS. Your provider certainly does not want to be on the hook for such high amounts, and that’s why so many in this industry utilize wire transfer for the bigger ticket items.
Anyone think a 25k charge to a credit card is not going to meet scrutiny by both the card issuer and merchant provider ? You bet your ass it will.
So tell me why are we charging our associates 500 bux to set up a merchant account ? WOW
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Flagship Merchant Services | Merchant Warehouse | goEmerchant Merchant Accounts | Chase Paymentech | The Transaction Group | Merchant Accounts Express | First Data | Gotmerchant | Electronic Transfer Inc. | Charge |
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| Gateway Fee | $10.00 | $5.00 | $14.95 | $10.00 | $15.00 | $14.95 | $19.95 | $9.95 | $10.00 | $16.95 |
| Statement Fee | $7.95 | $7.95 | $7.95 | $7.50 | $10.00 | $5.00 | $10.00 | $10.00 | $10.00 | $10.00 |
| Monthly Minimum | $20.00 | $25.00 | $15.00 | $25.00 | $25.00 | $15.00 | $25.00 | $20.00 | $25.00 | |
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| Average Discount Rate (internet) | 2.14% | 2.19% | 2.14% | 2.15% | 2.20% | 2.27% | 2.19% | 2.19% | 2.25% | 2.25% |
| Average Discount Rate (retail) | 1.59% | 1.69% | 1.71% | 1.77% | 1.75% | 1.69% | 1.59% | 1.69% | 1.69% | 1.79% |
| Transaction Fee (internet) | $0.24 | $0.21 | $0.25 | $0.24 | $0.20 | $0.24 | $0.25 | $0.25 | $0.29 | $0.25 |
| Transaction Fee (retail) | $0.21 | $0.21 | $0.25 | $0.24 | $0.20 | $0.19 | $0.30 | $0.25 | $0.25 | $0.25 |
| Address Verification Fee | $0.05 | $0.05 | $0.00 | $0.00 | $0.05 | $0.05 | $0.05 | $0.05 | $0.10 | $0.05 |
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| Clear the Account (Days) | 2 | 1.5 | 2 | 2 | 2 | 2 | 2 | 1-3 | 2 | 2 |
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The purpose of this blog is to motivate, stimulate and educate. I am in no way affiliated with Lifepath Unlimited, but act solely as a coach. I sort of adopt most of my clients, and act as their sponsor, since we know that some of these guys out there know nothing about leadership and building your business. Read more in this blog or CONTACT ME: I encourage it! Contempo at 708-714-1680 Also check out my new affiliate site 17 sleeve see how I use this affiliate site to generate over 12K a month on autopilot, if you would like to learn more, on how I can set up the same for you, simply give me a call 708-714-1680
Understand The Call, & Make More Sales Gauranteed
Feb 23rd
Selling lies at the very heart of every business. Whether you’re a new start-up or a growing company, you need to sell to survive.
Without a doubt, it’s a tough market out there. There’s never been more opportunity but there’s never been more competition. Price conscious and buying-savvy consumers are driving costs down and expectations higher. Time-starved consumers want to buy but resist being sold anything.
Enter you.
You’ve got less time to make your pitch and more competition knocking at your prospects’ door. It doesn’t matter whether you’re online or offline, whether you’re selling products or services, you have to make sales. Your pitch may be in an email, a phone call, or a boardroom presentation. Whatever it is, you need to include these elements:
1. Introduction. An introduction seems like an obvious thing to have. So obvious, in fact, that many sales gurus leave it out. But there’s a big difference between an introduction and an intentional introduction. You need an intentional introduction. Before you’re able to sell a single product or service to your prospect, you need to sell them on your credibility. If they won’t buy into your credibility, they won’t buy your product or service. Some of this may be taken care of when you set the appointment, but you need to reiterate it when you’re face to face with the prospective buyer. Take fifteen to thirty seconds of your sales call to: a. Re-introduce yourself b. explain the purpose of the call (the filled out a form etc.)c. Tell them YOU CAN HELP THEM WITH, NOT DO FOR THEM BUT HELP THEM WITH. (but do it in a way that doesn’t come across as “sales-y”)
EXAMPLE: “My name is Jim Johnson. You recently answered an ad of mine, requesting more information about starting your own “ONLINE BUSINESS”. Now this is not a sales call, so keep your wallet in your pocket, the only obligation I ask from you at this time is if you allow us a few minutes to ask you a few questions. Consider it more of an interview than anything else. This will allow me to see if we have a business that is right for you. I have spent many years helping individuals just like yourself transition from the insecurities of a JOB and show them options that provide financial security, independence, and stability in the household. May I borrow a few minutes of your time ?
2. Discovery. This is where you ask questions, then shut up and listen. Too many sales are lost because the salesperson’s voice drowned out the buying signals from the prospect. What’s more, don’t just listen to the words, but to the whole prospect. I know someone who was in a sales call with a prospective client, just last week. The client was saying that they weren’t interested, but their voice and tone inflection suggested otherwise. They contradicted themselves and back-peddled regularly. The sale was made because the salesperson saw their true interest and pushed-through the resistance. (Teach individuals how to find the true interest) thus we have seen increased sales rates as high as 73%
3. Presentation. After discovering the needs and wants of a client, present your product or opportunity in light of what you discovered. Emphasize the things they’ve indicated are important to them. Perhaps your product is much better than your competition’s. If the client only cares about delivery fulfillment (that they’ll get the order each week without delay) spend your time highlighting your success in that area and forget all the other bells and whistles that make your product special. To many business associates spend to much time detailing their product, of WHY Lifepath Unlimited is better than Wealth Master’s or Polaris Media group. Remember YOUR REASONs are NOT THEIRS.
4. The Close. Ask for the order. There are lots of ways to close someone and that’s a topic for another time. The most important thing you want to know is this: If they say no, go back to the “Discovery” stage and try to understand why they didn’t buy. Don’t fall into the trap that many sales gurus suggest: that you need to keep going back to discovery until they do buy. That just makes you a pain in their schedules. Instead, go back to “Discovery” and try to determine: a. Is it the right product but the wrong time? (You can come back later HENCE THE DUE DILIGENCE PROCESSS) b. Is it the right product but the wrong price? (You can negotiate subtracting through your commissions, Lifepath reps put so much emphasis on making that $1,000.00, Honest to God time is money.)
Before I conclude: Think about this, Would a sale that closed in 3 weeks AT FULL PRICE (1,000.00 commissions) be worth more than a sale that closed in 1 day, at a 50% discount from full commissions or Just ($500.00) Think about it ? Time is money right ?
c. Is it the right product but there’s something else blocking the sale? (Discover it and deal with it). d. Is it the wrong product? (That happens. Sometimes you misunderstood their needs. Thank them for their time and ask for a referral, then move on; don’t hound them).
Although email-based sales may have slightly compressed or elongated times to perform these steps, you can be sure that effective sales calls contain these factors to some degree. Use them to sell more.
The purpose of this blog is to motivate, stimulate and educate. I am in no way affiliated with Lifepath Unlimited, but act solely as a coach. I sort of adopt most of my clients, and act as their sponsor, since we know that some of these guys out there know nothing about leadership and building your business. Read more in this blog or CONTACT ME: I encourage it! Contempo at 708-714-1680 Also check out my new affiliate site 17 sleeve see how I use this affiliate site to generate over 12K a month on autopilot, if you would like to learn more, on how I can set up the same for you, simply give me a call 708-714-1680
Network Marketing On Facebook, Know Your Market
Feb 23rd
In this guide, I’ll walk you through 10 of the most important laws for businesses when advertising on Facebook. Network Marketing has just nearly tapped the potential of the internet, and I will share with you how you can. No matter if you are Wealth Master’s International, Lifepath Unlimited, or Polaris Media Group. In Facebook land there are LAWS, failure to adhere to these laws will result in a FAILED CAMPAIGN. Do it right, and your business can generate an additional 5 to 10 K a month in additional revenues. So pay attention.
SO WHAT ARE THESE LAWS
These are laws that define how Facebook advertisements function and general perspectives that you should keep in mind when creating your advertisements. Some laws will describe immediate actions you can take while others are more broad. All of these laws should help you improve your overall Facebook advertising experience.
1. Facebook Is Least Effective At Direct Sales
If you’ve come to Facebook looking for instantaneous sales than you’ve come to the wrong place. Facebook presents businesses with the opportunity to reach their target market throughout the entire marketing cycle. While a small percentage of users are ready to purchase while they’re browsing Facebook, a much larger percentage of users are going to make a purchase in the future if not now.
Fortunately you have the opportunity to build an ongoing relationship with your customer and that’s what Facebook is most useful for: building relationships. It’s a platform to build ongoing relationships and “remarket” to your customers, as Facebook says in some of their own marketing copy. Understanding that these users are not ready to purchase is key to success on Facebook.
As I outlined in the 5 phases of the Facebook sales funnel, Facebook is about relationship marketing. As Wikipedia describes, “Relationship marketing differs from other forms of marketing in that it recognizes the long term value to the firm of keeping customers, as opposed to direct or ‘Intrusion’ marketing, which focuses upon acquisition of new clients by targeting majority demographics based upon prospective client lists.”
2. Create A Greater Volume Of Ads That Target Less People
-Target Market Icon-Often times on Google, advertisers will create an ad which targets every person in a single country and then split test two ad versions against each other. On Facebook this model will do nothing but cost you money. Placing a generic ad that’s targeted at an entire country, without any additional targeting, will do nothing but get you a lot of clicks and waste a lot of money for the most part.
Facebook provides 11 targeting factors for advertisers (with three new factors announced yesterday). Below is an outline of each of those factors:
1. Location – Facebook enables advertisers to target by country, state/provice, city, and metropolitan areas. All advertisements are required to have a location selected. This should be pretty straight-forward as to which location you’d like to select.
2. Age – Age is a standard demographic factor. Most marketers that have a well defined target-market will be able to select their age.
3. Birthday – This is one of Facebook’s latest advertising targeting filters. It should be pretty obvious what types of ads should be presented to people who’s birthday it is. Try wishin the user a happy birthday and offer them a gift for higher conversion rates.
4. Sex – Gender is another typical targeting filter for Facebook.
5. Keywords – Keywords will are based on a user’s profile information including Activities, Favorite Books, TV Shows, Movies, and more. I believe job titles are included in this field and I typically spend the most time trying to brainstorm effective keywords. What types of products do your customers like? What’s their job position within an organization? Spend time on this field and you’ll be rewarded.
6. Education – While you can target based on their level of education, this is most effective for targeting ads based on the schools that people went to. Want to announce a reunion for the University of Illinois class of 1996? This is a great way to promote it.
7. Workplaces – This is another great targeting filter. Often times you will know the companies that your target market works at. If you are looking to get new clients or looking to spread awareness within specific organizations, this filter can be priceless.
8. Relationship – Want to target people that are about to get married? This is a great tool for that. If you are a bar or club, you most likely want to go after those people that are single. While this filter can be useful, you also need to keep in mind that selecting any of these settings will remove all users that haven’t selected a relationship status in their profile.
9. Interested In – This factor is useful if a user’s sexual preferences are relevant to whatever you are advertising. I tend to skip this field for most of my ads.
10. Languages – If your ad is in English but the user speaks Chinese, it’s probably not a good idea to be displaying ads to them.
11. Connections – The connections fields were launched recently by Facebook and they enable you to include and exclude users based on pages, events, and applications that the users have joined and you happen to be the administrator of. If you’ve created a Page and don’t want the ads to display to people who have already joined, this is a great way to avoid duplicate clicks.
If you aren’t taking advantage of the numerous targeting factors then you aren’t using Facebook advertising effectively. In order to have an increased conversion rate on your advertisements, increase the targeting in order to make the advertisement more relevant for the users. Relevance will get people to respond to your ad.
3. Friend Users Before You Sell To Them
-Handshake Icon-Facebook is about relationship marketing, not direct sales (as I described in the first law). That means it’s more important to build a relationship with a potential client or an existing customer rather than closing a sale right away. So how does this law show up in practice? The most obvious form is through the Facebook Ads for pages and events.
Through these advertisements, users can become a fan or RSVP to an event directly from an ad. At that point, you have the opportunity to interact directly with that individual and build a relationship. If you had directed a user to your website, you would have been forced to have them enter a form or make a purchase right away. The odds of getting a user to fill out a form or make a purchase immediately is far less than getting them to become a fan of a Page or RSVPing to an event.
In addition to having an increased conversion, you are also now able to reach out to individuals directly if you wish. For example if someone RSVPs to an event, but you don’t know who they are, you can send them a message welcoming them to the event and inquiring about more information. This form of relationship building is used to build lasting customers, not one time purchases, and it is core to Facebook marketing.
4. Understand Your Market
On Google, a shoe retailer will develop an advertisement that targets people who are “looking to purchase shoes”. These advertisers will look for people who are carelessly misspelling a word while searching for something in order to convert them into a customer. It’s a great model for generating one-time sales but unfortunately these advertisers don’t always understand their market.
In order to become an effective Facebook advertiser, you need to have effectively defined your market. This will help you to take advantage of the 11 targeting factors that Facebook currently provides. To help define your market, you can go through the market segmentation process. This involves defining the need your company satisfies and then more thoroughly defining who your customer is.
After exhaustively defining who your customer is, you’ll be more effective at defining the targeting factors to be used in Facebook advertisements.
5. Set Advertising Budgets With A Goal In Mind
It’s extremely easy to spend a lot of money on Facebook advertisements by “experimenting”. I can’t tell you how many people I know that have aimlessly spent thousands of dollars on Facebook advertisements but couldn’t point to tangible goals that they had accomplished. If you set a budget on a campaign for $20 a day you should know what you would like to receive for that money.
Yes, we all want customers, but as I’ve continuously emphasized: Facebook marketing is not about instant sales. With that in mind, below are two practices that are good to keep in mind when setting your goals.
Think Long-Term
In terms of sales, the payoff will be further down the line so be prepared to spend over weeks and months, don’t blow your budget in a day. Unless you are an affiliate marketer (who has distinctly different goals), you should be invested in the advertising for the long haul. A one-week campaign is not going to bring you riches, but a long-term investment in advertising can produce measurable results.
This means don’t spend beyond your means for one week and have no money left at the end. Instead, set reasonable budgets that you’ll be able to handle for longer periods of time.
Measure Initial Conversions As Fans, Comments, and Likes
Since most users will not make a purchase right away, you need to make sure that you are at least engaging them. Would you go out on a first date with someone and then wait two weeks to call them back? If you want to see them again I hope you don’t wait two weeks to follow-up. The same goes for your fans. Follow-up with your fans often and consistently.
6. Monitor Your Ad Performance And Adjust Accordingly
Now that you’ve defined your goals, it’s time to track whether or not you’ve achieved them. Throughout each Facebook advertising campaign, you should be tracking how well the advertisements perform. Are you on track to reach the goals that you’ve set? Are your advertisements achieving a reasonable click-through level?
Facebook provides advertisers with a number of monitoring tools including their basic ad manager area as well as downloadable data about each campaign you are running. If you visit the ad reports area you can download three types of reports to determine how your campaigns and ads are performing: advertising performance, responder demographics, responder profiles.
The primary things to monitor are clicks, click through rates (CTR), actions, action rates, and CPC. Each of these variables will differ depending on what type of campaign that you’re running but in theory, the more targeted your ad, the higher click through rate you should have. Additionally, your click through rate will tend to go down over time as your entire target population views your ad and decides whether or not they want to respond.
The purpose of this blog is to motivate, stimulate and educate. I am in no way affiliated with Lifepath Unlimited, but act solely as a coach. I sort of adopt most of my clients, and act as their sponsor, since we know that some of these guys out there know nothing about leadership and building your business. Read more in this blog or CONTACT ME: I encourage it! Contempo at 708-714-1680 Also check out my new affiliate site 17 sleeve see how I use this affiliate site to generate over 12K a month on autopilot, if you would like to learn more, on how I can set up the same for you, simply give me a call 708-714-1680
