Ask any successful online marketer and they will tell you. Google Adwords is a must. Ask any unsuccessful online marketer, and they will tell you Google Adwords is expensive, as it  cost an arm a leg, torso and second wife.

The difference in opinion is rather obvious. One guy knew what he was doing to generate leads and sales, the other guy, DID NOT. The top income earners in lifepath unlimited use Google Adwords. Actually the top income earners throughout the home based business industry use adwords. Or to some it up PAY PER CLICK. Now I want you to think about all the leads you have bought some cost $5.00 others as high as $10.00. Some of these leads are re-sold, so you are the second third, or 20th guy who called, and well your potential lead, is within reason pretty damn irate, and ready to kill you once you get them on the horn right ?

Google adwords is different, in my many cases in working with many marketers we have found the cost per lead generated on google to be about 2 bux to as high as 7 bux a lead. The variants in price have a lot to do with what the landing page is trying to do, If a name, email, and telephone number is all you ask, then expect your cost to be very low, between 2 and 3 bux, if you are trying to sell something like an ebook or some download-able cure to BEING BROKE, expect your model to change to COST PER SALE, meaning how much marketing dollars did it take to generate 1 SALE.

In working with these kinds of clients who are attempting to SELL on page one I let them know that they should expect marketing to consume up to 60% of the product cost. Example, if your e book is selling for 100 bux, then you should expect to spend 60 dollars on marketing for every 1 sale. That is a 40 dollar profit, or a 40% return on investment.

And no matter if your product costs 40 bux, 19 bux, or even 5 bucks. Google adwords allows us to understand the marketing, and set budgets necessary in order to create profitable campaigns.

In my time in affiliate marketing, I ventured over to commission junction, found an e-book that retailed for $50, my commissions, were about 50% or $25. Before I begun any keyword research, I realized that  I could only afford to spend $15 in marketing per product sale, so that was budgeted. I then found keywords that would keep me within my marketing budget of $15 to sell, leaving me with only a $10 profit from commissions.

Now this seems like an expensive proposition, BUT! If I did 4 sales an hour 24 hours a day 7 days a week, in true set it and forget it fashion. That would mean $40 an hour, $960 a day, $29,760.00 . Honestly my take was a lot less more like $14,000.00 profit over the month, as I did not market every hour on the hour. But in theory the example is there, and it is very realistic. JUST 4 sales an hour, none of that billions of billions of visitor’s and traffic that every guru talks about getting with their silver bullet method. For me slow and steady wins the race, but think about this for a second. That was just 1 product.

Now back to leads.

YOU GUYS ARE FUCKING LUCKY. I mean if you are generating leads on Google for just 4 bux a lead, you stand the potential to make $1000.00, are you serious ? So lets use the example I used above for my affiliate marketing. If I set a spend cap of 600 bux or 60% of my total commissions of $1000.00, I am left with a profit of $400.00, that’s freaking great, but then to learn how that new business associate can be up-sold up to $15,000.00, this really makes Lifepath Unlimited make sense.

But what if you spent 2 grand a week to make $1,200 dollars profit a week. that’s still a respectable $4800.00 a month in profit. But by god, you can still up-sale to as high as $15,000.00 in commission. With a theoretical monthly income of up to $120,000 a month ( assuming everyone stepped up, highly unlikely but if just person a month committed to destiny, well this business starts making sense right ?)

SO ALL THIS IS MAKING SENSE…BUT HOW DO YOU GENERATE THE LEADS THAT WILL ALLOW YOU TO MAKE THIS MONEY

Using Pay Per Click Advertising and Search Engine Marketing Will Maximize Profits

One of the most effective ways to maximize the dollars that each customer will spend on a website is to collect as much personal information them as possible. An email address is a good place to start, but if a business can be more effectively advertised in print media, the owner might consider asking for the customers mailing address. This information can be gathered by including an opt-in page at the front door to a website which gives a customer the option to enter this information before continuing on to the rest of the site.

Now Landing page is VERY IMPORTANT, but Keywords are your bread and butter.

Without giving all the goods away I will share with you 10 keywords of a list of 533 that I use to drive incredible amounts of traffic to my clients sites…Remember this is for Adwords, but the results are incredible

Keywords: Below is a list of keywords and keyword terms used in Adwords, that drive great traffic and prospects

Business Scams: Now this may sound counter-intuitive but anyone looking online for a legitimate business will look for Business Scam. This is part of due diligence and preventive measure for anyone who will soon part with money, make sense ? YUP…A great keyword.

No Overhead or minimize overhead: Overhead refer’s to the overall cost’s of business operations. Given that most business people will seek to minimize overhead, or operation cost’s, this keyword is a great opportunity to introduce your business. With concentration on the measly start-up cost of $1700.00, this makes sense, because most business carry excessive overhead. So introducing a business with literally no overhead, to a businessperson who easily spends $1700.00 a month on liability insurance, property taxes, the lease, and much more. This keyword is great, if you are able to make your case once the lead comes in.

strong sales commission: this keyword is great at attracting sale professionals who love the thrill of the sale, and generating better than average income

Buy A Franchise: This is a self explanatory keyword. $500,000 investment versus $25,000, an easy illustration

Earn Six Figures: I get a lot of college kids, majority grad student’s who have too much equity but can’t find a job. This is also generation x who is very comfortable with the idea of debt.

Diversified Income: this is the 35 plus crowd, who are now reasoning with retirement, cost of lifestyle, and or, baby on board. All the reasons to make more money. They will listen

Primerica: Insurance meets network marketing (publicly traded as well), great keyword to catch the very high attrition rate, also these guys understand the comp plan. Young savvy, energetic…

International business opportunities: The keyword says it all

home with kids: We offer a solution to spend more time with family

The Robb Report: a luxury lifestyle magazine, where you can piggy back off the brand, and appease the lifestyle element, that these reader’s enjoy

Though matching these keywords to poorly made landing pages with poor ad copy will yield variable results, but guys know that keywords are not just for adwords, they are for your entire branding mechanism, so everything your page is or does or say’s has to be aligned with the specific niche you are pursuing.

I build landing pages, it’s what I love doing, and have a great passion for it. But it is a science, and if you are not getting results with your whitespace contract full of palm tree’s bogus testimonials, and poorly made video’s, it’s time to kick it up a notch.

Give me a ring: Contempo @ 708-714-1680 or email me: Contempo160@yahoo.com

The purpose of this blog is to motivate, stimulate and educate. I am in no way affiliated with Lifepath Unlimited, but act solely as a coach. I sort of adopt most of my clients, and act as their sponsor, since we know that some of these guys out there know nothing about leadership and building your business. Read more in this blog or CONTACT ME: I encourage it! Contempo at 708-714-1680