The "Un"Official Lifepath Unlimited Blog
Archive for March, 2010
Lifepath Unlimited The Unofficial Blog
Mar 24th
Well looks like I had a great conversation with Patrick Combs last week, and as requested I made the changes. Patrick is a great guy and Lifepath Unlimited stands to be a great organization. But the marketing ? Well that’s why I exist, to help you succeed and build your business THE WAY THE HEAVY HITTER’S DO, BUT WILL NEVER TEACH YOU.
Here is the EMAIL highlighting our conversation:
Hi Gabriel,
Great to speak to you today. Thank you for the kind words
and for sharing your story of your experience in this industry.
Wow, I had no idea and it certainly clearly explains your drive
to help and serve in this industry the way that you do.Thank you also for your easily willingness to rename your
blog “LifePath Unlimited Unofficial Blog”. That will help out a lot.
It will be enough to stop the confusion. Especially if you retain the
disclaimer “I am in no way affiliated with LifePath Unlimited and
act soley as a coach.”Thank you also for your ultra-kind offer to help me get LifePath’s
Official Blog ranked higher. I would love to take you up on this.
There’s so much good news coming out of LPU, and I’m the author
of our blog, but I can’t figure why the LPU blog is ranking so low.
Can you look at it and gauge why or how to improve it’s ranking?http://blog.lifepathunlimited.com/
Please let me know when you get your Discovery Series. I’m
happy to share it with you.Sincerely,
Patrick CombsLifePath Unlimited
858-759-6994
patrick@goodthink.com
www.LifePathUnlimited.com-
Your Destiny Awaits-
Hi Gabriel,
Great to speak to you today. Thank you for the kind words
and for sharing your story of your experience in this industry.
Wow, I had no idea and it certainly clearly explains your drive
to help and serve in this industry the way that you do.
Thank you also for your easily willingness to rename your
blog “LifePath Unlimited Unofficial Blog”. That will help out a lot.
It will be enough to stop the confusion. Especially if you retain the
disclaimer “I am in no way affiliated with LifePath Unlimited and
act soley as a coach.”
Thank you also for your ultra-kind offer to help me get LifePath’s
Official Blog ranked higher. I would love to take you up on this.
There’s so much good news coming out of LPU, and I’m the author
of our blog, but I can’t figure why the LPU blog is ranking so low.
Can you look at it and gauge why or how to improve it’s ranking?
Please let me know when you get your Discovery Series. I’m
happy to share it with you.
Sincerely,
Patrick Combs
LifePath Unlimited
858-759-6994
Your Destiny Awaits-
The purpose of this blog is to motivate, stimulate and educate. I am in no way affiliated with Lifepath Unlimited, but act solely as a coach. I sort of adopt most of my clients, and act as their sponsor, since we know that some of these guys out there know nothing about leadership and building your business. Read more in this blog or CONTACT ME: I encourage it! Contempo at 708-714-1680 Also check out my new affiliate site 17 sleeve see how I use this affiliate site to generate over 12K a month on autopilot, if you would like to learn more, on how I can set up the same for you, simply give me a call 708-714-1680
So What Does Contempo Do ?
Mar 8th
You know when people call and or email me, this is often the question that is asked. Now I am not some self proclaimed guru, nor am I some guy that pitches a 200 dollar system that doesn’t work. What I do is marketing, period hands down. You will find a lot of guys out there that have some “proprietary” method that is supposed to get you tons of traffic. I can tell how you are feeling this moment, “nothing worked” is that your feeling ? Sure, the problem here is that marketers focus on driving traffic, the question is , “IS IT TARGETED” a lot of companies pitch qualified leads, question is “Is it branded to you?”, a lot of guys say oh if you can just get 50 people on the phone you are good for 4 sales. Now with this business truth is those 4 sales can either mean 4K, 20K, or 64K, now no matter what end of the spectrum you are, whether it be discovery, breakthrough, or destiny. Lifepath Unlimited provides a phenomenal way to make serious money. I often tell people ok so you have a great business or “exotic sports car if you will” the real question is DO YOU KNOW HOW TO DRIVE IT ? I work with Lifepath Unlimited reps daily, and the first thing I notice is. THAT CAT GOT THE TONGUE, lol, most do not know how to communicate with the prospect, secondly associates approach the call as a money call. With the money call mindset the inner salesman shines, but this is all wrong. Seriously the money call is the FOLLOW-UP. I train associates to call, introduce, and educate, and funnel them through the system. The process is no longer than 15 minutes, there is no need to build repoire here, you simply have to introduce the business as a solution to their “PROBLEMS” once the education has ensued, and your prospect has become empowered, that is when credibility comes in. That is the follow up process. I train associates to do such. I personally have demonstrated a 14% close rate when assisting in the follow up process. Not bad considering that is 7 people per 50 people spoken to, and I teach you how to do the same.
As for marketing my approach is very simple. BRAND BRAND BRAND BRAND, The Firestones are branded, Jeremy Miner is branded, Michael Force branded, and with systems like Mirror Image Marketing, you are employing someone else’s brand via testimonials, you are employing Mirror Image Marketing as a brand, and well believe when I say this but the LONG TERM solution is to GET YOURSELF OUT THERE by creating a degree of separation. Never put a marketing system before you, why ? Because everyone uses these systems, but NOT EVERYONE CAN BE YOU. The black sheep in the pack of all white. This gives you the marketing edge, and while the top dogs offer this system as an immediate solution. Think about it, these guys made money before you, and even before the system such as Mirror Image Marketing ever existed. That goes to show you, if you are not careful in understanding your long term goals that is more elemental than a business plan that does nothing but try to up-sell you to the next level, then you will find yourself with a 25K business, with no mode of marketing. Save your money, and focus on YOU, build your brand and business will come. They say it takes money to make money, and that is very very true, but use your business revenues to build your business, that is the intelligent way of doing business as any business owner will tell you. Why ? because you retain, and build your business equity by doing such, and as the business grows and your down-line compounds, you can then say DAMN I AM SUCCESSFUL!
I would advise all to keep reading this blog, to learn more, and if you would like to talk about out of the box ways to build your business and effectively close your sales. Give me a ring. Contempo at 708-714-1680, take care, success to all, and god bless!
The purpose of this blog is to motivate, stimulate and educate. I am in no way affiliated with Lifepath Unlimited, but act solely as a coach. I sort of adopt most of my clients, and act as their sponsor, since we know that some of these guys out there know nothing about leadership and building your business. Read more in this blog or CONTACT ME: I encourage it! Contempo at 708-714-1680 Also check out my new affiliate site 17 sleeve see how I use this affiliate site to generate over 12K a month on autopilot, if you would like to learn more, on how I can set up the same for you, simply give me a call 708-714-1680
Who Said Anything About Branding, I Use A Cheap Replicated Site, LOL
Mar 2nd
Niels Bohr once noted that “prediction is very difficult, especially about the future,” but then he didn’t have access to predictive loyalty metrics. Happily, we do. And, as they measure the direction and velocity of consumer values 12 to 18 months in advance of the marketplace and consumer articulations of category needs and expectations, they identify future trends with uncanny accuracy.
Having examined these measures, we offer 10 trends for marketers for 2010 that will have direct consequences to the success – or failure – of next year’s branding and marketing efforts.
1) Value is the new black
Consumer spending, even on sale items, will continue to be replaced by a reason-to-buy at all. This spells trouble for brands with no authentic meaning, whether high-end or low.
2) Brands increasingly a surrogate for “value”
What makes goods and services valuable will increasingly be what’s wrapped up in the brand and what it stands for. Why J Crew instead of The Gap? J Crew stands for a new era in careful chic –being smart and stylish. The first family’s support of the brand doesn’t hurt either.
3) Brand differentiation is Brand Value
The unique meaning of a brand will increase in importance as generic features continue to plague the brand landscape. Awareness as a meaningful market force has long been obsolete, and differentiation will be critical for success –meaning sales and profitability.
4) “Because I Said So” is so over
Brand values can be established as a brand identity, but they must believably exist in the mind of the consumer. A brand can’t just say it stands for something and make it so. The consumer will decide, making it more important than ever for a brand to have measures of authenticity that will aid in brand differentiation and consumer engagement.
5) Consumer expectations are growing
Brands are barely keeping up with consumer expectations now. Every day consumers adopt and devour the latest technologies and innovations, and hunger for more. Smarter marketers will identify and capitalize on unmet expectations. Those brands that understand where the strongest expectations exist will be the brands that survive – and prosper.
6) Old tricks don’t work/won’t work anymore
In case your brand didn’t get the memo here it is -consumers are on to brands trying to play their emotions for profit. In the wake of the financial debacle of this past year, people are more aware then ever of the hollowness of home business ads that claim “we’re all in this together, make 250K a year, training and support provided” when those same Home businesses have rescinded their training and support and turned their business plan into case studies. The same is true for insincere celebrity pairings: think Seinfeld & Microsoft or Tiger Woods & Buick. Celebrity values and brand values need to be in concert, like Tiger Woods & Accenture. That’s authenticity.
Anyone know uhhhh who is in concert with TIGER NOW ? Got it ? Get it ? Good
7) They won’t need to know you to love you
As the buying space becomes even more online-driven and international (and uncontrolled by brands and corporations), front-end awareness will become less important. A brand with the right street cred can go viral in days, with awareness following, not leading, the conversation. After all, everybody knows GM, but nobody’s buying their cars.
It’s not just buzz
Conversation and community is all; ebay thrives based on consumer feedback. If consumers trust the community, they will extend trust to the brand. Not just word of mouth, but the right word of mouth within the community. This means the coming of a new era of customer care. The business overview presentation is meant to create a BUZZ, it’s for a reason GUYS
9) They’re talking to each other before talking to the brand
Social Networking and exchange of information outside of the brand space will increase. Look for more websites using Facebook Connect to share information with the friends from those sites. More companies will become members of Linkedin. Twitter users will spend more money on the Internet than those who don’t tweet.
10) Engagement is not a fad; It’s the way today’s consumers do business
Marketers will come to accept that there are four engagement methods including Platform (TV; online), Context (Program; webpage), Message (Ad or Communication), and Experience (Store/Event). But there is only one objective for the future: Brand Engagement. Marketers will continue to realize that attaining real brand engagement is impossible using out-dated attitudinal models.
Accommodating these trends will require a paradigm change on the parts of some companies. But whether a brand does something about it or not, the future is where it’s going to spend the rest of its life. How long that life lasts is up to the brand, determined by how it responds to today’s reality.
Contempo160@yahoo.com, or call me Contempo at 708-714-1680, stop the carbon copying and replication and start building an identity PERIOD.
The purpose of this blog is to motivate, stimulate and educate. I am in no way affiliated with Lifepath Unlimited, but act solely as a coach. I sort of adopt most of my clients, and act as their sponsor, since we know that some of these guys out there know nothing about leadership and building your business. Read more in this blog or CONTACT ME: I encourage it! Contempo at 708-714-1680 Also check out my new affiliate site 17 sleeve see how I use this affiliate site to generate over 12K a month on autopilot, if you would like to learn more, on how I can set up the same for you, simply give me a call 708-714-1680
