Archive for March 2nd, 2010

Who Said Anything About Branding, I Use A Cheap Replicated Site, LOL

Niels Bohr once noted that “prediction is very difficult, especially about the future,” but then he didn’t have access to predictive loyalty metrics. Happily, we do. And, as they measure the direction and velocity of consumer values 12 to 18 months in advance of the marketplace and consumer articulations of category needs and expectations, they [...]