You know when people call and or email me, this is often the question that is asked. Now I am not some self proclaimed guru, nor am I some guy that pitches a 200 dollar system that doesn’t work. What I do is marketing, period hands down. You will find a lot of guys out there that have some “proprietary” method that is supposed to get you tons of traffic. I can tell how you are feeling this moment, “nothing worked” is that your feeling ? Sure, the problem here is that marketers focus on driving traffic, the question is , “IS IT TARGETED” a lot of companies pitch qualified leads, question is “Is it branded to you?”, a lot of guys say oh if you can just get 50 people on the phone you are good for 4 sales. Now with this business truth is those 4 sales can either mean 4K, 20K, or 64K, now no matter what end of the spectrum you are, whether it be discovery, breakthrough, or destiny. Lifepath Unlimited provides a phenomenal way to make serious money. I often tell people ok so you have a great business or “exotic sports car if you will” the real question is DO YOU KNOW HOW TO DRIVE IT ? I work with Lifepath Unlimited reps daily, and the first thing I notice is. THAT CAT GOT THE TONGUE, lol, most do not know how to communicate with the prospect, secondly associates approach the call as a money call. With the money call mindset the inner salesman shines, but this is all wrong. Seriously the money call is the FOLLOW-UP. I train associates to call, introduce, and educate, and funnel them through the system. The process is no longer than 15 minutes, there is no need to build repoire here, you simply have to introduce the business as a solution to their “PROBLEMS” once the education has ensued, and your prospect has become empowered, that is when credibility comes in. That is the follow up process. I train associates to do such. I personally have demonstrated a 14% close rate when assisting in the follow up process. Not bad considering that is 7 people per 50 people spoken to, and I teach you how to do the same.

As for marketing my approach is very simple. BRAND BRAND BRAND BRAND, The Firestones are branded, Jeremy Miner is branded, Michael Force branded, and with systems like Mirror Image Marketing, you are employing someone else’s brand via testimonials, you are employing Mirror Image Marketing as a brand, and well believe when I say this but the LONG TERM solution is to GET YOURSELF OUT THERE by creating a degree of separation. Never put a marketing system before you, why ? Because everyone uses these systems, but NOT EVERYONE CAN BE YOU. The black sheep in the pack of all white. This gives you the marketing edge, and while the top dogs offer this system as an immediate solution. Think about it, these guys made money before you, and even before the system such as Mirror Image Marketing ever existed. That goes to show you, if you are not careful in understanding your long term goals that is more elemental than a business plan that does nothing but try to up-sell you to the next level, then you will find yourself with a 25K business, with no mode of marketing. Save your money, and focus on YOU, build your brand and business will come. They say it takes money to make money, and that is very very true, but use your business revenues to build your business, that is the intelligent way of doing business as any business owner will tell you. Why ? because you retain, and build your business equity by doing such, and as the business grows and your down-line compounds, you can then say DAMN I AM SUCCESSFUL!

I would advise all to keep reading this blog, to learn more, and if you would like to talk about out of the box ways to build your business and effectively close your sales. Give me a ring. Contempo at 708-714-1680, take care, success to all, and god bless!

4) “Because I Said So” is so over

Brand values can be established as a brand identity, but they must believably exist in the mind of the consumer. A brand can’t just say it stands for something and make it so. The consumer will decide, making it more important than ever for a brand to have measures of authenticity that will aid in brand differentiation and consumer engagement.

5) Consumer expectations are growing

Brands are barely keeping up with consumer expectations now. Every day consumers adopt and devour the latest technologies and innovations, and hunger for more. Smarter marketers will identify and capitalize on unmet expectations. Those brands that understand where the strongest expectations exist will be the brands that survive – and prosper.

6) Old tricks don’t work/won’t work anymore

In case your brand didn’t get the memo here it is -consumers are on to brands trying to play their emotions for profit. In the wake of the financial debacle of this past year, people are more aware then ever of the hollowness of home business ads that claim “we’re all in this together, make 250K a year, training and support provided” when those same Home businesses have rescinded their training and support and turned their business plan into case studies. The same is true for insincere celebrity pairings: think Seinfeld & Microsoft or Tiger Woods & Buick. Celebrity values and brand values need to be in concert, like Tiger Woods & Accenture. That’s authenticity.

Anyone know uhhhh who is in concert with TIGER NOW ? Got it ? Get it ? Good

7) They won’t need to know you to love you

As the buying space becomes even more online-driven and international (and uncontrolled by brands and corporations), front-end awareness will become less important. A brand with the right street cred can go viral in days, with awareness following, not leading, the conversation. After all, everybody knows GM, but nobody’s buying their cars.

It’s not just buzz

Conversation and community is all; ebay thrives based on consumer feedback. If consumers trust the community, they will extend trust to the brand. Not just word of mouth, but the right word of mouth within the community. This means the coming of a new era of customer care.  The business overview presentation is meant to create a BUZZ, it’s for a reason GUYS

9) They’re talking to each other before talking to the brand
Social Networking and exchange of information outside of the brand space will increase. Look for more websites using Facebook Connect to share information with the friends from those sites. More companies will become members of Linkedin. Twitter users will spend more money on the Internet than those who don’t tweet.

10) Engagement is not a fad; It’s the way today’s consumers do business

Marketers will come to accept that there are four engagement methods including Platform (TV; online), Context (Program; webpage), Message (Ad or Communication), and Experience (Store/Event). But there is only one objective for the future: Brand Engagement. Marketers will continue to realize that attaining real brand engagement is impossible using out-dated attitudinal models.

Accommodating these trends will require a paradigm change on the parts of some companies. But whether a brand does something about it or not, the future is where it’s going to spend the rest of its life. How long that life lasts is up to the brand, determined by how it responds to today’s reality.

Contempo160@yahoo.com, or call me Contempo at 708-714-1680, stop the carbon copying and replication and start building an identity PERIOD.

Now this post is to simply be an exercise, and will clue you in as to why all the Top Income Earners make money in your organization. From Lifepath Unlimited to Wealth Master’s International.

A BRAND

Go on Google type in the name of a Top Income Earner:

Then type in your name:

The difference here is the Top income earner branded himself so the world knows he or she exist’s

And ask yourself why am I not making money? It’s because the world does not know who you are.

Duplicate able systems, Like Mirror Image Marketing dumb the associates down to forget that branding is the most important element in your business success. Leaving more potential customer’s for these so called TOP INCOME EARNERS PERIOD. You are not branded, you don’t get the customer, But you bet your ass That top income earner WILL.

BRAND BRAND BRAND, THE SECRET TO YOUR SUCCESS PERIOD

To see how a merchant account can be had FOR free or as little as $90.00 for application and setup

http://credit-card-processing-review.toptenreviews.com/

If you spent $500.00 on a merchant account you spent too much also, these merchant accounts are only good for processing orders up to $3,000.00 before your business gets audited by your provider, hey credit card fraud is real and BIG BUSINESS. Your provider certainly does not want to be on the hook for such high amounts, and that’s why so many in this industry utilize wire transfer for the bigger ticket items.

Anyone think a 25k charge to a credit card is not going to meet scrutiny by both the card issuer and merchant provider ? You bet your ass it will.

So tell me why are we charging our associates 500 bux to set up a merchant account ? WOW

Selling lies at the very heart of every business. Whether you’re a new start-up or a growing company, you need to sell to survive.

Without a doubt, it’s a tough market out there. There’s never been more opportunity but there’s never been more competition. Price conscious and buying-savvy consumers are driving costs down and expectations higher. Time-starved consumers want to buy but resist being sold anything.

Enter you.
You’ve got less time to make your pitch and more competition knocking at your prospects’ door. It doesn’t matter whether you’re online or offline, whether you’re selling products or services, you have to make sales. Your pitch may be in an email, a phone call, or a boardroom presentation. Whatever it is, you need to include these elements:

1. Introduction. An introduction seems like an obvious thing to have. So obvious, in fact, that many sales gurus leave it out. But there’s a big difference between an introduction and an intentional introduction. You need an intentional introduction. Before you’re able to sell a single product or service to your prospect, you need to sell them on your credibility. If they won’t buy into your credibility, they won’t buy your product or service. Some of this may be taken care of when you set the appointment, but you need to reiterate it when you’re face to face with the prospective buyer. Take fifteen to thirty seconds of your sales call to: a. Re-introduce yourself b. explain the purpose of the call (the filled out a form etc.)c. Tell them YOU CAN HELP THEM WITH, NOT DO FOR THEM BUT HELP THEM WITH. (but do it in a way that doesn’t come across as “sales-y”)

EXAMPLE: “My name is Jim Johnson. You recently answered an ad of mine, requesting more information about starting your own “ONLINE BUSINESS”. Now this is not a sales call, so keep your wallet in your pocket, the only obligation I ask from you at this time is if you allow us a few minutes to ask you a few questions. Consider it more of an interview than anything else. This will allow me to see if we have a business that is right for you. I have spent many years helping individuals just like yourself transition from the insecurities of a JOB and show them  options that provide financial security, independence, and stability in the household. May I borrow a few minutes of your time ?

2. Discovery. This is where you ask questions, then shut up and listen. Too many sales are lost because the salesperson’s voice drowned out the buying signals from the prospect. What’s more, don’t just listen to the words, but to the whole prospect. I know someone who was in a sales call with a prospective client, just last week. The client was saying that they weren’t interested, but their voice and tone inflection suggested otherwise. They contradicted themselves and back-peddled regularly. The sale was made because the salesperson saw their true interest and pushed-through the resistance. (Teach individuals how to find the true interest) thus we have seen increased sales rates as high as 73%

3. Presentation. After discovering the needs and wants of a client, present your product or opportunity in light of what you discovered. Emphasize the things they’ve indicated are important to them. Perhaps your product is much better than your competition’s. If the client only cares about delivery fulfillment (that they’ll get the order each week without delay) spend your time highlighting your success in that area and forget all the other bells and whistles that make your product special. To many business associates spend to much time detailing their product, of WHY Lifepath Unlimited is better than Wealth Master’s or Polaris Media group. Remember YOUR REASONs are NOT THEIRS.

4. The Close. Ask for the order. There are lots of ways to close someone and that’s a topic for another time. The most important thing you want to know is this: If they say no, go back to the “Discovery” stage and try to understand why they didn’t buy. Don’t fall into the trap that many sales gurus suggest: that you need to keep going back to discovery until they do buy. That just makes you a pain in their schedules. Instead, go back to “Discovery” and try to determine: a. Is it the right product but the wrong time? (You can come back later HENCE THE DUE DILIGENCE PROCESSS) b. Is it the right product but the wrong price? (You can negotiate subtracting through your commissions, Lifepath reps put so much emphasis on making that $1,000.00, Honest to God time is money.)

Before I conclude: Think about this, Would a sale that closed in 3 weeks AT FULL PRICE (1,000.00 commissions) be worth more than a sale that closed in 1 day, at a 50% discount from full commissions or Just ($500.00) Think about it ? Time is money right ?

c. Is it the right product but there’s something else blocking the sale? (Discover it and deal with it). d. Is it the wrong product? (That happens. Sometimes you misunderstood their needs. Thank them for their time and ask for a referral, then move on; don’t hound them).

Although email-based sales may have slightly compressed or elongated times to perform these steps, you can be sure that effective sales calls contain these factors to some degree. Use them to sell more.

In this guide, I’ll walk you through 10 of the most important laws for businesses when advertising on Facebook. Network Marketing has just nearly tapped the potential of the internet, and I will share with you how you can. No matter if you are Wealth Master’s International, Lifepath Unlimited, or Polaris Media Group. In Facebook land there are LAWS, failure to adhere to these laws will result in a FAILED CAMPAIGN. Do it right, and your business can generate an additional 5 to 10 K a month in additional revenues. So pay attention.

SO WHAT ARE THESE LAWS

These are laws that define how Facebook advertisements function and general perspectives that you should keep in mind when creating your advertisements. Some laws will describe immediate actions you can take while others are more broad. All of these laws should help you improve your overall Facebook advertising experience.

1. Facebook Is Least Effective At Direct Sales

If you’ve come to Facebook looking for instantaneous sales than you’ve come to the wrong place. Facebook presents businesses with the opportunity to reach their target market throughout the entire marketing cycle. While a small percentage of users are ready to purchase while they’re browsing Facebook, a much larger percentage of users are going to make a purchase in the future if not now.

Fortunately you have the opportunity to build an ongoing relationship with your customer and that’s what Facebook is most useful for: building relationships. It’s a platform to build ongoing relationships and “remarket” to your customers, as Facebook says in some of their own marketing copy. Understanding that these users are not ready to purchase is key to success on Facebook.

As I outlined in the 5 phases of the Facebook sales funnel, Facebook is about relationship marketing. As Wikipedia describes, “Relationship marketing differs from other forms of marketing in that it recognizes the long term value to the firm of keeping customers, as opposed to direct or ‘Intrusion’ marketing, which focuses upon acquisition of new clients by targeting majority demographics based upon prospective client lists.”

2. Create A Greater Volume Of Ads That Target Less People

-Target Market Icon-Often times on Google, advertisers will create an ad which targets every person in a single country and then split test two ad versions against each other. On Facebook this model will do nothing but cost you money. Placing a generic ad that’s targeted at an entire country, without any additional targeting, will do nothing but get you a lot of clicks and waste a lot of money for the most part.

Facebook provides 11 targeting factors for advertisers (with three new factors announced yesterday). Below is an outline of each of those factors:

1. Location – Facebook enables advertisers to target by country, state/provice, city, and metropolitan areas. All advertisements are required to have a location selected. This should be pretty straight-forward as to which location you’d like to select.

2. Age – Age is a standard demographic factor. Most marketers that have a well defined target-market will be able to select their age.

3. Birthday – This is one of Facebook’s latest advertising targeting filters. It should be pretty obvious what types of ads should be presented to people who’s birthday it is. Try wishin the user a happy birthday and offer them a gift for higher conversion rates.

4. Sex – Gender is another typical targeting filter for Facebook.

5. Keywords – Keywords will are based on a user’s profile information including Activities, Favorite Books, TV Shows, Movies, and more. I believe job titles are included in this field and I typically spend the most time trying to brainstorm effective keywords. What types of products do your customers like? What’s their job position within an organization? Spend time on this field and you’ll be rewarded.

6. Education – While you can target based on their level of education, this is most effective for targeting ads based on the schools that people went to. Want to announce a reunion for the University of Illinois class of 1996? This is a great way to promote it.

7. Workplaces – This is another great targeting filter. Often times you will know the companies that your target market works at. If you are looking to get new clients or looking to spread awareness within specific organizations, this filter can be priceless.

8. Relationship – Want to target people that are about to get married? This is a great tool for that. If you are a bar or club, you most likely want to go after those people that are single. While this filter can be useful, you also need to keep in mind that selecting any of these settings will remove all users that haven’t selected a relationship status in their profile.

9. Interested In – This factor is useful if a user’s sexual preferences are relevant to whatever you are advertising. I tend to skip this field for most of my ads.

10. Languages – If your ad is in English but the user speaks Chinese, it’s probably not a good idea to be displaying ads to them.

11. Connections – The connections fields were launched recently by Facebook and they enable you to include and exclude users based on pages, events, and applications that the users have joined and you happen to be the administrator of. If you’ve created a Page and don’t want the ads to display to people who have already joined, this is a great way to avoid duplicate clicks.

If you aren’t taking advantage of the numerous targeting factors then you aren’t using Facebook advertising effectively. In order to have an increased conversion rate on your advertisements, increase the targeting in order to make the advertisement more relevant for the users. Relevance will get people to respond to your ad.

3. Friend Users Before You Sell To Them

-Handshake Icon-Facebook is about relationship marketing, not direct sales (as I described in the first law). That means it’s more important to build a relationship with a potential client or an existing customer rather than closing a sale right away. So how does this law show up in practice? The most obvious form is through the Facebook Ads for pages and events.

Through these advertisements, users can become a fan or RSVP to an event directly from an ad. At that point, you have the opportunity to interact directly with that individual and build a relationship. If you had directed a user to your website, you would have been forced to have them enter a form or make a purchase right away. The odds of getting a user to fill out a form or make a purchase immediately is far less than getting them to become a fan of a Page or RSVPing to an event.

In addition to having an increased conversion, you are also now able to reach out to individuals directly if you wish. For example if someone RSVPs to an event, but you don’t know who they are, you can send them a message welcoming them to the event and inquiring about more information. This form of relationship building is used to build lasting customers, not one time purchases, and it is core to Facebook marketing.

4. Understand Your Market

On Google, a shoe retailer will develop an advertisement that targets people who are “looking to purchase shoes”. These advertisers will look for people who are carelessly misspelling a word while searching for something in order to convert them into a customer. It’s a great model for generating one-time sales but unfortunately these advertisers don’t always understand their market.

In order to become an effective Facebook advertiser, you need to have effectively defined your market. This will help you to take advantage of the 11 targeting factors that Facebook currently provides. To help define your market, you can go through the market segmentation process. This involves defining the need your company satisfies and then more thoroughly defining who your customer is.

After exhaustively defining who your customer is, you’ll be more effective at defining the targeting factors to be used in Facebook advertisements.

5. Set Advertising Budgets With A Goal In Mind

It’s extremely easy to spend a lot of money on Facebook advertisements by “experimenting”. I can’t tell you how many people I know that have aimlessly spent thousands of dollars on Facebook advertisements but couldn’t point to tangible goals that they had accomplished. If you set a budget on a campaign for $20 a day you should know what you would like to receive for that money.

Yes, we all want customers, but as I’ve continuously emphasized: Facebook marketing is not about instant sales. With that in mind, below are two practices that are good to keep in mind when setting your goals.

Think Long-Term

In terms of sales, the payoff will be further down the line so be prepared to spend over weeks and months, don’t blow your budget in a day. Unless you are an affiliate marketer (who has distinctly different goals), you should be invested in the advertising for the long haul. A one-week campaign is not going to bring you riches, but a long-term investment in advertising can produce measurable results.

This means don’t spend beyond your means for one week and have no money left at the end. Instead, set reasonable budgets that you’ll be able to handle for longer periods of time.

Measure Initial Conversions As Fans, Comments, and Likes

Since most users will not make a purchase right away, you need to make sure that you are at least engaging them. Would you go out on a first date with someone and then wait two weeks to call them back? If you want to see them again I hope you don’t wait two weeks to follow-up. The same goes for your fans. Follow-up with your fans often and consistently.

6. Monitor Your Ad Performance And Adjust Accordingly

Now that you’ve defined your goals, it’s time to track whether or not you’ve achieved them. Throughout each Facebook advertising campaign, you should be tracking how well the advertisements perform. Are you on track to reach the goals that you’ve set? Are your advertisements achieving a reasonable click-through level?

Facebook provides advertisers with a number of monitoring tools including their basic ad manager area as well as downloadable data about each campaign you are running. If you visit the ad reports area you can download three types of reports to determine how your campaigns and ads are performing: advertising performance, responder demographics, responder profiles.

The primary things to monitor are clicks, click through rates (CTR), actions, action rates, and CPC. Each of these variables will differ depending on what type of campaign that you’re running but in theory, the more targeted your ad, the higher click through rate you should have. Additionally, your click through rate will tend to go down over time as your entire target population views your ad and decides whether or not they want to respond.

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How to reach prospective customers with video marketing

Video communication is an efficient means of reaching prospective customers, of promoting the presentation of your products or services. The use of videos on the Internet brings numerous advantages. It is a great solution with great impact on the visitor. It combines the advantages of “classic” TV advertising with the Internet’s most important characteristic, interactivity.

The ad becomes thus more attractive to the Web surfer, who becomes more receptive to what you have to offer. Online marketing is therefore more cost effective than regular TV ads, simply because, on the one hand, it’s less expensive to produce and disseminate, and on the other hand, it makes customer targeting a lot easier too.

A Definition

If we were to define the online video marketing concept, it would be as a marketing strategy used by companies in order to promote products and services, by making use of short, catchy, informative videos, with the purpose of inducing awareness to the prospective customers about the promoted products/services and enticing them into purchasing the above-mentioned products/services.

Characteristics of Online Video Marketing

It is common knowledge that nowadays people enjoy more to watch a screen (be it a TV’s or a PC’s) than reading. Information is delivered at a higher rate via images than through text.

The main advantage that Internet marketing videos have over the traditional, text format approach is that videos can get to the point much faster and waste less of the precious time of prospective customers. Instead of having the Web users go over some pages of text, trying to figure out the message that you’re actually trying to convey, you can deliver the same message in a small percentage of that time in a more attractive and inciting manner.

When to Use Video

Marketing videos can be used when a company decides to promote, a bit more aggressively (in the good way), one or more of its products/services. They can help reach the prospects better, on a well-trodden path, that of visual advertising, laid before them by television. Given that more and more people nowadays turn to Internet in search of information, served hot and fast, Internet marketing videos come naturally to supplement the Web user’s need for new, for useful, for sensational.

Advantages of Video Advertising

If you decide to use video in your marketing campaigns, it’s a very good option. It is catchier than other types of advertising. It captures the Web user’s attention easier and transports your message to prospects much faster than simple text.

A video ad can contain a demonstration of a product’s use and usability. Add to that a human face and a very pleasant voice (or even a well harmonized combination of a woman’s voice with a man’s), and you can have your prospects wrapper around your finger. By using these techniques, the prospective customer can relate more to your company and to what you’re promoting.

A Few Tips

It is important not just to take the video you made and put it in a video directory and just sit back and wait for it to bring you loads of prospects. The road to a nice result is similar to the regular Search Engine Optimization way. Bear in mind that videos are a gourmet dish for search engines, so it’s best that you take some time and prepare it accordingly. Use the right ingredients, so to speak.

Today’s technology offers you many opportunities to track traffic and analyze results. Take your time and make an effort (which will be rewarded in the end) to measure the impact that your videos have had on the prospects and to measure their performance. Search for tools that can tell you how much of your video was played before the visitor closed it, how many prospects actually decided to pay your site a visit after watching your video add on a different website, how many of these visits converted into sales, and so on.

Just because you have invested some time and effort in one or several videos, it doesn’t mean that you should leave out content. It’s still an important part of your business. Offer your visitors enough information on the site. Remember that marketing videos are meant to promote your business, to inspire Web surfers to visit your site and, luckily, convert into sales.

Many experts advise to use the videos on the first page. It’s like handing out your business card. The first page recommends you, and we all know that first impression counts. Don’t tuck your marketing video away, on some page that a visitor might not even get to. Make it visible. Anyway, give your site visitors the opportunity to skip your video. Maybe they’re not in the mood for watching it, and the last thing you want is an annoyed visitor.

Optimizing Videos for Search Engines

* Optimize not only for video search engines, but also for content search engines. A good approach would be to use meta tags for the content (text) of the page where your video is placed.

* Give relevant names to your videos. It’s highly improbable that your video will show up in the SERPs if it is called “12032002.mov” rather than “Lifepathunlimited.mov“.

* Use keywords in the video titles and their descriptions. Video search engines will find it much easier to index your video files and link it to your web pages.

* Use anchor text if you link to the video from other pages of your Web site.

* Make sure the video files you submit have the proper extension.

* Make it short. Say in 2 minutes what would take a normal person 10 minutes to read on paper (or on a Web page).

* SEO professionals recommend creating separate video site maps, which can be submitted to video and content search engines alike. Both kinds of SEs will index these site maps.

* Remember to include RSS feeds. Metadata can be inserted here.
* Research, measure, test, report and optimize.

Promoting a Video
* The keyword for the success of any online marketing video is “submitting”. The best choices are video hosting sites like YouTube , Yahoo! Videos , or Google Videos . The main advantages are that your videos will be hosted for free and they will not take up any of your site’s bandwidth.

* Share your videos. If you really want to make yourself known, allow users to be able to link to your videos. Viral marketing videos are the best way to make companies (and, subsequently, their products/services) known across quite vast Internet user communities. They carry a company’s name across the Web at far greater speeds than any other marketing tool in existence.

* Don’t forget to add such phrases as “Tell a friend” or “Visit our Web site” at the end of your video.
Conclusions

Use online marketing video to supplement the “traditional” TV ad campaign. Online and broadcast go hand in hand, they don’t exclude one another. Online marketing videos give you the opportunity to communicate important messages to people more accurately and efficiently than ever. Use videos to differentiate your business from your competitors’, to make yourself known and stand out of the crowd.

The Internet marketing videos must be short enough no to get Web users bored and drive them away from your site. Video ads on the Web must be significantly shorter than those usually seen on TV. Web users don’t like to waste time, and they are fed up with never-ending ads.

If you would like to talk about how video marketing works, or would like insight on how to effectively market your business to baby step your way into $5,000.00 months or more, shoot me an email at contempo160@yahoo.com or call 708-714-1680

Mirror Image Marketing

Mirror Image Marketing, A simple solution for those to get started, but a long term tragedy when it comes to actually marketing your business. WHY ? well you heard it here first…

Replicated websites have long been the easy simple plug and play solution for many online businesses, it was the way of the future allowing companies and their distributors to easily promote their products. That is until recent when Google began the banning spree. Basically banning websites that are replicated (two or more sites that share the same architecture, content, and or processes). Simply put, if your site looks like someone else, and is hosted on the same DOMAIN or IP address, it is a replicated site.

Google has shared with us explicitly at Chicago’s Search Engine Optimization Conference December 2009, that in order for a site not to be considered DUPLICATE, or REPLICATE, same thing right ? That the content and or architecture must VARY by at least 80%.

Now why did Google do this ?

Think about guys who are trying to get their website ranked under “HOME BASED BUSINESS” meaning you want your website to show up whenever someone types home based business. Google puts the top ten results on the FIRST PAGE, THIS IS WHERE ALL THE MONEY IS MADE GUYS. IF you want your business to explode YOU NEED TO BE ON PAGE 1

So it looks like this…If someone typed in home based business, the results page will bring up

Result 1

thru

Result 10

Now let me ask you something. Would you become frustrated if you did a search on Google for Cheap Vacation, and the SAME WEBSITE showed up. From RESULT 1 thru RESULT 10, all slightly different but still the same site? with the same DOMAIN ? OF COURSE YOU WOULD.

Google’s Customer’s ARE NOT WEBSITES BUT THE PEOPLE WHO USE THEIR SEARCH ENGINE.

And they want to keep their customer’s happy right ? Surely their customer’s would stop using GOOGLE’s search engine if the same website popped 10 times on Google’s FIRST PAGE. Imagine Expedia on all 10 results when searching travel. YOU being the customer would say SCREW that I’ll search on YAHOO.

GOOGLE DOES NOT LIKE MONOPOLIES, AND DO NOT LIKE THE SAME SITE MORE THAN ONCE.

WEBSITES THAT ARE REPLICATED WILL GET BANNED PERIOD. END OF STORY.

But if 10 guys marketed their page ON GOOGLE for the word HOME BASED BUSINESS. BUT EACH SITE WAS ABSOLUTELY DIFFERENT AND UNIQUE….well now we have a user friendly market place that provides variety for GOOGLE’s CUSTOMER’s, thus your website can co-exist

We have done studies using the trump network replicated websites. WHAT WE FOUND WAS MIND BOGGLING.

ON GOOGLE ADWORDS. Or Pay Per Click. Using Keyword Spy we found that replicated websites who were marketing under the TRUMP NETWORK keyword to be paying a whopping 425% more per click. The Keyword was about 30 cents a click, a very cheap keyword, but if you are a replicated website you are paying about 1.43 a click. A WHOPPING $1.43 a click for the same freaking KEYWORD.

THIS IS NOT MARKETING EFFECTIVELY GUYS.

So before you begin your Mirror Image Marketing Solution ask yourself, DO I WANT TO BE LIKE EVERYONE ELSE, and PAY A HEFTY PRICE FOR IT, or do I want to BRAND MYSELF, and capture markets as freely as I INTEND TO….think about it.

If you have questions or want to see proof simply email me at contempo160@yahoo.com or IF YOU ARE BRAVE CALL ME 708-714-1680, trust me Many Lifepath Unlimited Associates have found a successful business with my no BS truth, START BUILDING YOUR BUSINESS TODAY

I am currently inviting all the so called gurus, who claim to have some marketing secret, like the Jonathan Budd’s or the Blake Goodwin’s or the CO-OP advertising coordinator, to give me a ring, and lets have a little fun. Outside of this blog I am known as the PPC exposing demon, but as my reader’s know I prefer to be called “Contempo”, but you can call me ass-whole, for what I am about to do and share.

Building your home based business, no matter if it is Lifepath Unlimited, or Global Resort’s Network, or the new flavor of the month Wealth Master’s International, has become super easy. No I am not talking silver bullet plug and play kind of easy, but the kind of easy that will have you asking yourself, Why the fuck have I not called this “Contempo” guy before.

Now I know some guys in WMI, or GRN, or LPU will swear on their mother that they have the best business, with the most people making money. The truth is making money has nothing to do with the opportunity you work with or for, but has everything to do with YOUR MARKETING EFFORTS

Some guys swear on co-ops, actually it’s funny how it’s only “Leaders” who advocate co-ops. They pool the money from their down-line and leverage the total pool to put their happy face on the front cover of some magazine. This is leverage guys, or what I call OPM, “other people’s money” thus a money liability limiter for their own benefit.

I hope every Lifepath Unlimited associate reads this because….

I CHALLENGE YOU TO A DUEL, actually a race if you will.

The internet and google adwords is still the surefire way to go. Let’s look at my results.

First I created a landing page which can be found here

I then created my own google adwords campaign, set up the keywords specifically within 70 cents a click.

I then let it rip. USING MY OWN MONEY FOR TESTING, this is not something that I sell as some silver bullet secret, but part of the practicum in education I provide. For those involved in co-ops and or doing your own PPC. I can personally BET my ass that you are not generating leads, or converting leads at a cost in the 2 to 3 dollar range. Industry average for co-ops are about 6 to 7 bux, and SHARED…and most other newbies will get killed in the Pay Per Click market. PPC is definitely not the do it yourself arena, especially if all you did was read an e-book on adwords secrets.

The internet remains the most economical and competitive way to generate leads for your business. No matter if it is Lifepath Unlimited, Wealth Master’s International, Polaris Media Group, Global Resort’s Network. Again top income earners know this. Anyone see Jeremy Miner’s Million Dollar edge marketed under the Lifepath Unlimited keyword? It’s for a reason guys, if you are not implementing PPC into your over-all marketing campaign then you are setting yourself for disappointment.

We custom build your page and PPC campaign so when you call your prospect THEY ANSWER, and remember who the hell you are.

Benefits of Using Pay Per Click Model with individualized Landing Page:

• More connections – Tired of dialing and voicemails ? Me Too
• More interest – We target key phrases like “diversify personal income” so they are intelligent.
• Higher Close Rate – Given our targeted demographics, close rates are in the high 12% (which allows you to focus on more quality conversations as opposed to qualifying and filtering through a bunch of dead beats
• Your Own Brand
• Highest return on investment. PPC is known to return up to 500% of it’s marketing cost, with Lifepath Unlimited, we consistently see a 300% return on marketing investment
• You do your own thing. Unique landing page, your own marketing, and separate yourself from the flock, who are all waiting for their “SHARE”
• The possibility to create your own niche, following a leader only means you are eating into his niche, and you wonder why they never tell you ALL THE SECRETS.
• More leads, equal more sales, equals more money PERIOD.

SO MY CHALLENGE STANDS. CAN ANYONE BEAT MY METHOD ?

If you think you can, give me a ring. If what I just shared with you makes a boat load of sense, and you realize that don’t stand a chance marketing to the level’s illustrated, give me a call as well, we can take a look at what you are doing, and I can show you the steps to improve your current MARKETING. ABSOLUTELY FREE, that’s right, pick my brain and improve your marketing without cost. Call me : Contempo 708-714-1680, it’s time we end all the bullshit fly by night stories of marketing secrets that do nothing but NOTHING and take your business to the NEXT LEVEL

FOR THOSE LIFEPATH UNLIMITED REPS INVOLVED IN PRINT MEDIA ADVERTISING via Co-ops or individualistically. READ THIS

According to figures released by the Newspaper Association of America (noted by Alan Mutter) newspaper revenue in the United States declined $3 billion in the first half of 2008 to $18.8 billion, a 14% drop.

The decline comes on several fronts. Print sales were down 16% in the second quarter after dropping 14.4% in the first quarter of 2008. Print classified advertising dropped a whopping 35.2% to $5 billion, broken down into drops of 36% for job ads, 35.5% for real estate, and 21.9% in automotive.

There’s absolutely no way of spinning these figures positively: newspapers in their current form are heading towards extinction. The print advertising market, long the backbone of profitability of newspaper publishers, is collapsing as online takes control of the space. The decline in readership of the print editions is accelerating, and less readers will only quicken the decline in the advertising market. To use a cliche, newspapers are now facing a perfect storm, one that will see very few left at the end of it within the space of 3-5 years, where as previously I would have thought somewhere closer to 10 years. Game over.

Internet Versus Magazine Versus Radio/TV ads

Magazines
Magazine advertising is a great method to reach your audience. Magazines provide many more targeting options, but can you truly track effectiveness? To track your effectiveness you would have to be able to determine the following: How many people viewed the magazine (not just subscribers, but all viewers)? How many people viewed the ad and process the message? Then, how many people viewed the ad, visited the website or called, then requested information or purchase something (conversion)?

TV/Radio
TV and Radio advertising is another great advertising method that offers additional targeting options. TV and Radio are wonderful mediums because you can catch viewers when they are most focused. However, there are still limitations with tracking effectiveness. To track effectiveness you would need to determine the following: How many listeners/viewers (number of viewers/listeners that are actually listing to one media device)? How many people processed the message and reacted? How many people requested information or purchased from advertiser (conversion)?

Internet Advertising
For optimal effectiveness and targeting, Internet advertising provides the most flexibility for your reach and budget. Through analytic software, the most effective measurement metrics are readily available: impressions, clicks and click-through-rate (CTR), conversions and conversion rate. Impression data is the most valuable component, because it provides a number of opportunities that were available. Measuring clicks from impressions, you can determine click-through-rate (CTR). Using CTR, a one can determine what ads get more viewer response thus allowing effective measurement and ad testing opportunities.  Once a visitor views your ad, clicks on your site and triggers a conversion, then conversion rate can be determined. Conversion rates provide campaign success data. If impressions are high, then high conversion rate is a great metric to determine that the campaign was an overall success. Of course, if the conversion rate is low, well… you know what that means.

All Internet advertising can be targeted to reach a group with a certain interest. Specific targeting alone saves tons of cash on your marketing budget. Also, using a content network such as Yahoo or Google, any business can advertise in the same space as large competitors even with a much more limited budget.

The Internet experience is a much more personal experience compared with other advertising mediums. Although, Internet marketing tracking methods are not 100% , we can assume that each visitor is only one visitor. Rarely, would more than one person use the Internet on the same computer at the same time. This is an advantage over traditional advertising because there could always be more than one user for each medium. For example: For each magazine subscriber, publishers do not know if 1 person or 15 will actually read the one issue. The lack of knowledge hinders the ability to truly track effectiveness.

The home business connection co-op so profusely promoted by the TOP INCOME EARNERS, seems nothing but a advertisement riddled magazine, yet people in lifepath unlimited are paying $500 a share for WHAT ? To brand someone else ? Or more importantly to be nested within a magazine that has a subscription base of only 100,000 readers ? Are you serious ? The link below has a digital copy of  Home Business Connection embedded, you will find quickly through looking at this 17 page, yes only 17 pages, of front to back advertisement’s, that your brand and image is not effectively isolating your target audience. Honestly with $500 of which you are paying within a share, can generate more immediate and targeted result’s via THE INTERNET!

These are the advertising rates for Home Business Connection Magazine. Directly From Their Site.

AD RATES

ADVERTORIAL RATES

Full Page…………………………………… $3,495 Half Page………………………………….. $2,095 Third Page………………………………… $1,395 Quarter Page…………………………….. $1,149 Sixth Page…………………………………. $860 4-Color………. $200       2-Color………. $100

1-Page Advertorial + 1 FP ad……… $5,500 2-Page Advertorial + 1 FP ad……… $7,000

Why I Hate The Home Business Connection Co-Op: CLICK HERE, Look at all these advertisements, Does your lifepath unlimited business stand a chance ? Really ?

7,000.00 (best package) for distribution to 100,000 readers ONLY! NOT LEADS

AND YOU’RE COMPETING ?

FUCK THAT! , (No wonder the big dogs pitch CO-OPS). And who will be on the front COVER ? NOT YOU….BULLSHIT seriously

With that kind of money you can generate at least 2000 leads on GOOGLE, yes 2000

ALL YOURS EXCLUSIVE TO YOU and you are not branding ANYONE ELSE! or waiting your turn to be FEATURED.

For anyone in home business business, Lifepath Reps included. The real money comes when you GET OFF YOUR ASS, and stop relying on PLUG AND PLAY SYSTEMS.

Got questions I got answers, Learn the truth about marketing your business. Contempo 708-714-1680