This can also apply to Yahoo Sponsor Search,

However Lets play a Game called PICK THAT AD.  From Below Please Pick The Ad That Most Catches Your Attention:

A.

B.

C.

D.

Now tell me would you pick an ad based on the fact that you can:

A. Become A Millionaire

B. Make $117,000.00 A Year

c. 240K First Year Potential!

D. Christians that make 8K a Month

Ok, obviously what all these ads suggest is an Income Claim, Numbers are Numbers Ladies and Gents, if you look at these ads they all look so similar, Make this, Make that, more money, yada, yada, yada. If making money was as easy as typing “You Too Can Make 250K A Year” I would have to totally rethink my strategy and change it to “Make 1 billion Dollars A Month” after all everyone is competing with ads that has a dollar amount as it’s sole leveraging point, relying on the dollar amount to create a frame of reference. meaning your prospect will select your ad solely on the advertise Income potential. This is insane! and often sets off your prospects Bull-shit-o-meter!

99% of every person on Earth is in pursuit of prosperity and well more money, BUT WHY ? well because their LIFE SUCKS, Gas Prices Too High, Home Values Plummeting, Government moral In the toilet!, ladies and gentleman your ads should be striking a nerve, should evoke an emotion of WOW, or OMG!, or This is Bullshit! either way what you have an is emotional prospect that is clicking your ad and when tied in with the right landing page. Will Convert Much higher into a Lead, while costing you much less in pay-per click!

Consider This Ad:

Now this AD creates a connection. While most will not believe you can make 250K a year, or even 8K a month, Most Will draw attention/relationship to this ad, it seeks an emotion, it creates it! Most people while clicking this ad will often find themselves agreeing to the sentiment even before your page can LOAD, thus are more willing to fill out the form on your landing page given it is properly designed.

We will venture into Google Adwords Manipulation very soon or as soon as my fingers decide to come back to me as they are currently on strike along with my mouth enjoying a hamburger!

In order to supplement my teachings in this arena, and they will become advanced in a hurry. I advise some reading which I have reviewed and find suitable for the novice Adwords marketer, believe me the 25 bucks spent on this book, sure beats hiring an AD MANAGER for $250-Up per month. Remember EMPOWER YOURSELF!

Check the link as follows:
Winning Results With Google AdWords

So what about smaller search engines ? Here is some undeniable data!

Conversion rates compared between PPC engines
Engine	Clicks	Cost	Sales	Conversion	CPA
Enhance	5,684	$584.76	2	0.04%	$292.38
Miva	5,847	$332.88	5	0.09%	$66.58
Kanoodle	3,582	$123.55	0	0.00%	N/A
Mamma	419	$17.00	0	0.00%	N/A
GoClick	977	$76.81	0	0.00%	N/A
AdBrite	2,614	$128.92	0	0.00%	N/A
Ask	898	$15.00	0	0.00%	N/A

What You Need To UNDERSTAND: While the results, particularly the conversion, are disappointing in any context, the $66.58 CPA for MIVA was 43.4% lower than that for Google over the same period and 59.2% lower than Overture.

Here is what we recommend:

• Approach your campaigns on the smaller PPC engines with caution.
• Test your ads across several engines to determine which, if any, can be used profitably.
• If an engine comes close to profitability, test different ads and see if you can increase your clickthrough and reduce your cost per action.
• If you do isolate one or more engines that can deliver a positive ROI, make sure they have sufficient reach. If you are achieving only a handful of sales per month, the profits earned may not make up for the cost of setting up, testing and managing the campaign.

In assessing the viability of each engine, you may want to use our free Maximum Bid Analysis tool for calculating the highest bid you can make and still break even on the campaign.

Conclusion….Stick with Google Adwords, and now that a point has been made lets begin with some incredible tactics that garner results

Coming Soon!

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07/17/08

The 5 cent rule!

Ok so you are new to the Adwords game, and well I pondered and thought how I do I simplify my tutorial here, Well you see the heading its called the 5 cent rule, its one of those secrets you spend $80 dollars on an e-book for , YEAH RIGHT!!!, Well the “secret” is out, love it that they call it this, so what happens once the ebook is sold ? Oh not a secret!

Anyways let me get emotionally detached here and get to business.

Open Google and Type In “Homebased Business”

Look at that so many competitors and top clicks costing at times 7 bucks a pop! OUCH!

Now type in this keyword: LLI

notice 4 competitors already there, well guess what the last slot on page “1″ position 5 is only a 5 cent click. The minimum bid with google is always 5 cents, so there you go 5 cents gets you on the front and in a very strong position. OK so volume is definitely sacrificed, however having thousands of key terms, all very much like LLI such as well EPI, 5 cents lands you in position number 2

Knowing your keywords and using indirect keywords to penetrate the same audience is key when promoting your business. remember using this method 100 clicks will only cost you $5.00 as opposed to $300.00 to $700.00 (depends on position), so many point out that the quality of leads suffers. B.S. ….The quality of your sales, and closing techniques are what sucks. After all a lead is a lead, once they fill out that form of yours he is just as interested as any other guy who filled that form out as well.

Want to get into High-Brow Marketing ? try word key-terms like Residual, if you do a search, by God 5 cents gets you 1st place. A MONOPOLY, now thats where I would like to play!

Hope the point is made, if not re-read, because I just saved you 80 bucks on that lame half ass, double stuffed marketing haven called the EBOOK!

Improving Conversion by 162%

(information transcribed from www.marketingexperiments.com)

Topic: Improving Conversion by 162%: How to Overcome Value Inhibitors

Which specific optimization steps have been shown to increase Conversion by reducing Friction and alleviating Anxiety?

In this clinic we looked at two case studies where Landing Page elements that overcame the value inhibitors of Friction and Anxiety increased Conversion. The increase attributed to these elements in one test was 162%.

Questions our research examined:

• How does providing more or fewer choices affect click-through and Conversion?
• Ensuring a Landing Page is “congruent” sounds like a simple step, but what exactly does that mean?

Editor’s Note: We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:

Improving Conversion by 162%: How to Overcome Value Inhibitors

Background:

---

Highlighted in the Conversion Index are the elements “i” and “f” representing the value inhibitors Incentive and Friction, weighted by the factor “2.”

Editor’s Note: The MarketingExperiments’ Landing Page Optimization Certification Course examines the index in detail.

Friction is a psychological resistance to a given element in the sales process. Anything that creates annoyance in the mind of the person interacting with your presentation or your Web site is a source of Friction.

But Friction cannot be eliminated entirely.

Because asking for a credit card number, an e-mail address, or other personal information to complete a transaction is a necessary element of online business, the value inhibiting aspects of Friction can only be minimized and then counter-balanced with an appealing element―an Incentive―to stimulate a desired action.

Principle 1: One of the most effective ways to increase Conversion is to decrease Friction. Our experiments suggest that focusing on reducing Friction produces a disproportionately high return on invested effort.

Principle 2: The objective is to minimize—not eliminate—Friction.

Principle 3: Once Friction has been minimized, seek to overcome the remainder with Incentive.

“2a” in the conversion index represents the value inhibitor Anxiety, and it can be more “lethal” to Conversion than Friction.

While Anxiety is often stimulated by a legitimate concern, its degree and impact are often disproportionate to the measure of risk. In practice, a fundamental understanding of the psychological aspects of Anxiety calls for “over-correction” in the conversion process. . . .

Wherein:
AR = Level of Anxiety Relief.
AL = Anxiety Level: Intensity Level of customer Anxiety as it relates to the core concern.
SP = Specificity as it relates to the core concern.
PX = Proximity as it relates to the geography of the concern.
IC = Intensity of Corrective measure as it relates to the core concern.

Editor’s Note: The Anxiety Relief formula and its application are reviewed in depth in other, topic-specific research briefs and in the Landing Page Optimization Certification Course

Case Study 1
Background

Last year we conducted a 24-day test for a non-profit supporting Alzheimer’s disease research.

The objective was to improve Congruence in their donation conversion path, ensuring every element—design, copy, images, colors, logo, price—either stated or supported the Value Proposition.

Let’s look briefly at the Control, Treatment, and results for that study before moving on to a more recent, subsequent test.

We concentrated on improving the Congruence of this Control page:

• Headline
• Design
• Copy
• Images
• Colors
• Logo
• Price

The goal of the Treatment was to make it feel personal rather than institutional:

We changed the way donations were requested. We brought the founder’s voice and personality onto the page by adding the testimonial, and a one-time donation was set as the default in order to reduce Anxiety:

Every element in the Treatment—the new headline, new copy, new image, and the founder’s testimonial—was made congruent with a personal, intense, emotional tone that touches people and invites them to donate.

Results

There was also a 33.1% increase in total donations.

This Treatment then became the Control in our next test with this partner.

Follow-Up Test

Subsequently, we completed a two-week A/B test with the same partner, attempting to further optimize their donation Landing Page.

Our primary and secondary research questions:

• Which donation page, Control or Treatment, yields the higher revenue per donation?
• Which page yields the higher Conversion Rate?

We split traffic from the Offer Page equally between the Control and the Treatment pages.

On the Control page there were four donation amount choices plus the option to write in an amount (with a $10 minimum). There was also a choice to make it a one-time donation or a monthly recurring amount:

Conclusions

Previous studies led us to the conclusion that providing too many choices on a page causes Friction. In this case having only a blank field actually made the donation process more difficult and emotionally stressful: In essence, it provided too much flexibility with little supporting guidance.

Though the “suggested donation” amounts in the Control offered choice, they reduced difficulty and therefore Friction. They also alleviated Anxiety by eliminating the requirement to determine the “right” amount to donate.

Key point: You should strive to minimize the amount of “unsupervised thinking” in the Conversion process.

Case Study 2
Background

We conducted a one-week A/B/C split test for a Web hosting firm with the goal of increasing service sign-ups.

Our primary research question: Which Landing Page will produce the highest conversion rate? We were also interested in which page would produce the most revenue.

Traffic from the Offer Page was equally distributed between a Control page and two Treatments.

Editor’s Note: The company’s name and logo have been obscured in the page images for anonymity.

Here they are side-by-side, but let’s look at the details.

Treatments 1 and 2 both concentrated on strengthening the headline:

The Control and both Treatments assisted the customer in the decision-making process by effectively organizing information on the page:

But the confusing product descriptions “Complete” and “Plus” in the Control were changed in both Treatments:

MarketingExperiments’ best practices include alleviating Anxiety by addressing visitor concerns such as:

• Quality of Service
• Customer support availability
• Money-back guarantees
• Security

We also recommend using effective testimonials and third-party credibility indicators:

Key point: Take measures to address concerns in proximity to the factors causing the concerns. Placing guarantees, security seals, etc. near the sources of Anxiety makes them more effective at overcoming the Anxiety.

Results

Conclusions

The specific elements in Treatment 1 that reduced unnecessary Friction and relieved Anxiety were key factors in its success:

• Clean copy; prioritized information
• Clear eyepath
• Quality of Service claim
• Customer support information
• Money-back guarantee
• Testimonials

Key point: Remedies for Anxiety must be:

• An intense over-correction
• Specific to the source of the concern, such as
  • Quality of the service
  • Reliability of the product
  • Security of the purchase
• Supportive of the price (Competitiveness, Cost/benefit)
• In proximity to the occasion of the concern.

The level of congruence on the Treatment 1 page was also better.
It had a more professional look, reflecting the elements of the brand (design, copy, images, colors, logo, price) and the product’s Value Proposition.

Upcoming research efforts should focus on finding an ideal Incentive to further increase Conversion.

Summary

• One of the most effective ways to increase Conversion is to reduce Friction: The objective is to decrease it, not eliminate it entirely.
• Eliminating “unsupervised thinking” can contribute to alleviating Anxiety and reducing Friction.
• Once Friction has been minimized, one of the best ways to overcome the remainder and increase Conversion is to offer the right Incentive.
• Remedies for Anxiety must be:
  • An intense over-correction
  • Specific to the source of concern
  • In proximity to the occasion of the concern.
• “Trust is the ultimate remedy for Anxiety.”

Want to talk about Google Adwords Contact me contempo160@yahoo.com

By Phone: 708-714-1680

Thank You

Contempo

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The purpose of this blog is to motivate, stimulate and educate. I am in no way affiliated with Lifepath Unlimited, but act solely as a coach. I sort of adopt most of my clients, and act as their sponsor, since we know that some of these guys out there know nothing about leadership and building your business. Read more in this blog or CONTACT ME: I encourage it! Contempo at 708-714-1680