August 24th, 2010 
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Search Engine Optimization with Keyword use in Tags
Many expert webmasters use keywords in domain name and URL for enhancing their SEO prospects. However many times they overlook that, though not as important in comparison to these two processes, inclusion of keywords in different HTML tags on the web page can also considerably help the search engine optimization process. In fact use of keywords in H1, H2, H3 and H(x) tags can considerably improve your search engine ranking.
Inclusion in H1 tags can directly affect the SEO process and it is only second to the process of inclusion of keywords in domain name and URL. You can also include keywords in H2 and H3 headline tags written using HTML. It works very well in targeting the accompanying keyword phrases to the main word. Sometimes search engines pay more attention and give more weight to the H2 and H3 tags in comparison to the H1 tags. Its importance will depend on the aspects like the search engine as well as the choice and requirements of the viewer for any such aspects.
A process that is often used is inclusion of keyword in all tags as well as the image title tags. Using keywords in image tags become very useful in keyword ranking when the browser is slow in downloading and images are not displayed. Alt tag is important playing the part of anchor text though not as useful for the web search. Best use of the Alt tag is for the people suffering from visual impairment and also one of the best tools for improving the experience of any user. You should remember that tags may not have as much value as the pure text but all of them carry at least a part of the text value on the web.
You can also use the keywords sparingly in bold tags and the Meta description tags for the purpose of search engine optimization.
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