Here I have put together some points and things that need to be considered when deciding on a Network Marketing or MLM opportunity. Sure the guy who called you told you how incredible their company is, and how much money they made, but incredible and lots of money doesn’t sell the gig for many who are doing their due diligence … and if you were sold on potential, based on someone’s income then you are an idiot. That’s like me saying I am going to be a billionaire in the stock market just because Warren Buffet did it. Buffet is a great example of highlights in an industry, but he is the 1% who became a 1% doing things his way, NOT LISTENING TO SOMEONE ELSE or FOLLOWING THE HERD.
MLM and Network Marketing is very much like this scenario
So when you look for a home based business here are some things to consider.
I hope it is not a secret to you that the best way to achieve success with any MLM company is to find one that you can get passionate about. Money or the possibility of mass earnings does not mean passion, as it is the end result of passion. HELL I AM PASSIONATE ABOUT MAKING MONEY, but I am more passionate about what I do to make the money… SEO … I love seo, I love the challenge, I love the uniqueness of every marketing project, and I love the big pay days when I am successful with each project … Make sense ? If you are passionate about vitamins or weightloss then congrats , if you are passionate about personal development or self help then congrats … but always make sure that the product is something that gets you excited and not just the idea of making boat loads of money because you will undoubtedly fail…
Are you Passionate about your MLM/Network Marketing Product ? Enter Passion score _________
The argument of PUBLICLY HELD COMPANY VERSUS PRIVATELY HELD … Many will say that a publicly held company is better than a private company when it comes to terms of picking an MLM. My argument is contrary to this as we have seen some stellar companies that are private such as Ariix.com who provide incredible products with great leadership (relatively new ? yes) but private is always the first step to PUBLIC right ? USANA was private at one time, so was AMWAY .
Government SEC rules require public companies to be transparent and open. Private companies do not have to be. Should this concern you ? maybe, maybe not, but let’s consider that Facebook, Groupon , and Zynga all started off as PRIVATE COMPANIES yet they are WILDLY SUCCESSFUL. Groupon and Zynga are now PUBLIC
With public companies you can see the companies financial figures, who is running it, etc. They can’t really hide anything if all of that is public. With a private network marketing company, you have no idea the company is doing financially, but then this begs the question … Why care what the company is doing financially ? I mean with companies such as Lifepath where the distributor got paid first and then paid the company, wouldn’t the main concern be “WHAT YOU ARE DOING FINANCIALLY ?” granted people want to know that their income stream has some sort of longevity … but I will say this candidly … As a network marketing professional DO NOT MARRY YOURSELF TO 1 opportunity … you are a distributor…Think a beer distribution center that distributes for Budweiser, Coors, Corona, etc multiple products under one distributorship … Think of yourself as an opportunity store, and diversify your portfolio, JUST IN CASE THE WELL RUNS DRY … make sense ? Below consider the transparency score for the mlm or network marketing company you plan to work with
Transparency Score___________
Next let’s look at the network marketing companies commission plan. There are so many different variations of the commission plan from one mlm to another. I honestly say ignore the fancy talk of binary’s, legs, spill overs and caps. Seriously this all dilutes the actual distributor % per sales commission. For instance, is the company paying 50% commissions ? 20% commissions ? Is the commission structure tiered ? Thus the first 20 sales you earn 20% the next 20 sales on up you earn 50% ? Focus only on the paid per sale numbers and let the fancy talk be just that … The fancy talk is there to glorify earnings, and yes matrix systems earn you a lot of money, but I feel when distributors come on board with MLM’s excited by the matrix or spillover effects, they tend to have their hopes on leveraging the system as opposed to making actual sales …
One time I had a guy come to me and says can you help me market ? I said sure it’s what I do. I asked him what was his network marketing/mlm company. For privacy purposes we will call this company “home based business” , I asked a few questions including compensation. This guy went on a tangent talking about how the matrix this, that and the other is geared to help people make money fast. I said ok so how much do you make a month ? he said $450 dollars per month, personally I was offended by this I mean I can do that in a day fairly easily … so the next question was how many people have you personally sponsored, he said 3 … and here I am laughing, like buddy you are bitching and complaining about making 450 bux a month and you only have 3 personally sponsored individuals ? His response I chose not to be be sympathetic to was “well they told me the system would do the work for me “, my response was OK so you expect my system to do the marketing work for you ? his answer was YES … I told him GOOD BYE … you see you cannot be in love with systems … if you want to make a killing systems will help you, but they will not SAVE YOU…3 personally sponsored people is ridiculous … if he would have just focused on his business and his DIRECT EFFORT … he wouldn’t be calling me … again FOCUS ON YOUR EFFORT and don’t fall in love with the commission plan
For products, there are 3 considerations. One, is it a product you can be passionate about. We covered that above. Next, is it differentiated from others? Often people will say ‘ours is the best, because we have the most sales’. But if a new company just came out with a better version, and has just started selling, it could have a much better product but still have lower sales number. When possible, look to tangible items to make you judgment, such as scientific studies, research citations, etc. Don’t just believe the ‘ours is better’ line. Next, is the price correct? Think of it like you are setting up a restaurant. You need a menu that appeals to people, and that has the right price. You wouldn’t setup a fast food franchise and charge five star prices. Finally, is the product consumed? If you want re-occuring income, then you need a product that generated re-occurring sales. If you sell laptops, that people only replace every 5 years, you are going to find new people to buy laptops each month. If you sell a laptop that only can connect to the internet using your internet plan, and you can charge every month for internet access (think iPhone), you are going to have a re-occurring income source. If the product you are looking at matches the above requirements, give it a 20.
Product Sell ability ________________
Consider all the variables in picking a network marketing/mlm company I mean this is your home based business we are talking about, and yes everyone wants to make a killing from home and make a lot of money, but the truth is you have to have an intelligent approach to picking a business. Getting caught up in all the BS we are better or they are a scam is all nonsense. Do your due diligence and make sure you are logically appealed to the business as opposed to emotionally. Think about it, if you were to open up a Burger Franchise, and Mcdonalds says we are home of the big mac and people love it, but burger king says we are home of the WHOPPER and are better than BIG MACS … what would be your next step ? Join the franchise who says they are better ? or pick the franchise based on sales volume, foot traffic, location, competition, start up costs, and previous owners book keeping. Again picking a home based business, mlm or network marketing company requires the same due diligence… surely you will find posts and forums on Scam.com with negative talk about a company, but then ask yourself … WHO PUT IT THERE ? was it the competitor looking to leach onto your emotional intent to join ? again KEEP IT LOGICAL
got questions ? give me a ring 708-714-1680
Learn More About Marketing Your MLM or Multi Level Marketing – Network Marketing business by clicking either link you will be taken to the home page where you will have access to more information than you could ever imagine. CONTACT ME: I encourage it! Seo Dork at 708-714-1680 Email SeoDorks@gmail.com


January 18th, 2012
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